Celebrating a Decade of Skin Health
When it comes to revolutionary skincare, Youth to the People stands out in the industry, and it is excited to celebrate a significant milestone—ten years of promoting skin health and vitality. With unique offerings that blend the benefits of superfoods and innovative formulations, this brand has gained quite the following since its inception.
Limited Edition Celebratory Cleanser
To commemorate this special 10-year anniversary, Youth to the People is launching a Limited Edition Superfood Cleanser. This product is not just a testament to the brand’s journey but also showcases artwork designed by the talented Sebastian Curi. Known for his vibrant and energetic illustrations, Curi encapsulates the essence of Youth to the People’s ethos through his dynamic artistry. This unique bottle design reflects the brand's commitment to creativity and its mission to promote healthy skin across different age groups.
The Birth of the Cleanser
Since the brand's initiation in 2015, cousins Greg Gonzalez and Joe Cloyes have worked diligently to disrupt the skincare market. Their vision intertwines professional skincare practices with superfoods that have been celebrated in wellness circles for ages. Inspired by their grandmother Eva, who was deeply invested in skincare, Youth to the People has thrived on the pillars of holistic beauty that she imparted.
The Superfood Cleanser exemplifies this philosophy. It combines ingredients like kale, spinach, and green tea, effectively creating a refreshing cleanser that behaves like a nourishing green juice for your face. Rich in antioxidants and made to cleanse without stripping natural oils, users can expect clean and balanced skin after every use. This product has rapidly secured a dedicated clientele, appealing to a broad spectrum of consumers.
Outstanding Sales Performance
In fact, the Superfood Cleanser has become an undeniable favorite, selling approximately one bottle every minute in the United States. Its formulation utilizes plant-derived surfactants alongside glycerin, ensuring that makeup, dietary sunscreen, and daily impurities are removed without jeopardizing skin’s natural hydration. This pH-balanced cleanser suits all skin types, even sensitive or acne-prone skin, making it an exceptional choice for individuals seeking gentleness in their daily routines.
The Legacy of Youth to the People
As the co-founder and CBO, Greg Gonzalez shared his thoughts on this momentous occasion. “We wanted to create something special to mark our 10th anniversary—a celebration of how far we've come and the impact we've made on our community and the planet,” he said. The Cleanser not only highlights the brand’s milestones but also celebrates their journey toward embracing skin health.
Sebastian Curi’s art aligns beautifully with the brand's mission. His creative endeavor explores themes bursting with joy and color, perfectly mirroring the lively spirit of Youth to the People's branding and core values. This collaboration expands the richness of the consumer experience associated with their products.
Growth and Sustainability
Over the past decade, Youth to the People has significantly expanded its footprint thanks to strategic partnerships. In particular, teaming up with industry giant L'Oréal has created pathways for broader engagement and sustainability, contributing to the brand's enviable growth trajectory. The commitment to promoting clean beauty, combined with their values of transparency and responsibility, sets a high standard in the skincare industry.
“10 years of skin health is just the beginning,” emphasized Joe Cloyes, Co-Founder and CEO. He signifies their future goals of delivering high-performance vegan skincare products while empowering individuals to appreciate their skin’s potential for all stages of life.
Availability of the Limited Edition Cleanser
This much-anticipated Limited Edition Superfood Cleanser retails for $39. Initially available exclusively through the Sephora app, it will follow up with launches on Sephora.com and their own website. Subsequently, customers can find the product in retail locations starting on an announced date. The excitement surrounding its release marks a new chapter for the brand.
About Youth to the People
Youth to the People prides itself on providing vegan pro-grade skincare infused with powerful superfoods and advanced scientific principles. Founded in 2015, the brand draws from three generations of professional skincare expertise, promoting ethical practices and consistent improvements. Their mission is simple yet profound—real change in skincare results, fostering a sense of confidence and joy for everyone.
Frequently Asked Questions
What is the significance of the Limited Edition Cleanser?
The Limited Edition Cleanser celebrates Youth to the People's ten-year anniversary and showcases unique art by Sebastian Curi, reflecting the brand's commitment to creativity and skin health.
What makes the Superfood Cleanser unique?
This cleanser incorporates superfood ingredients like kale and green tea, providing antioxidant benefits while ensuring a gentle cleanse that maintains skin hydration.
Who are the founders of Youth to the People?
Youth to the People is co-founded by cousins Greg Gonzalez and Joe Cloyes, who have been at the forefront of blending superfoods with high-performance skincare since 2015.
How has Youth to the People managed to grow over the years?
The brand has effectively expanded its reach through strategic partnerships, particularly with L'Oréal, enhancing its commitment to sustainability and broader engagement with consumers.
Where can I buy the Limited Edition Cleanser?
The Limited Edition Superfood Cleanser will be available on the Sephora app and website, as well as in physical Sephora stores following its launch.
