Celebrating 100 Years of MILKY WAY®
Chocolate enthusiasts everywhere can now take part in a sweet celebration as MILKY WAY®, under the renowned Mars umbrella, marks its 100th anniversary this year. What began in 1924 has transformed into a legacy of indulgence for candy lovers, highlighting the smooth blend of fluffy malt nougat and creamy caramel enveloped in rich milk chocolate.
A Historic Legacy of Flavor
The MILKY WAY bar made its debut almost a century ago, conceived as "A Chocolate Malted Milk in a Candy Bar." This whimsical introduction was inspired by a delightful milkshake at a humble diner. Over the years, MILKY WAY has expanded its product line, offering variations that delight the palate and cater to diverse tastes. Today, fans can enjoy not only the classic MILKY WAY bar, but also options like MILKY WAY Midnight Dark Chocolate and cookie dough varieties, along with MILKY WAY ice cream bars that keep fans coming back for more.
Festivities to Commemorate the Milestone
In a nod to this remarkable achievement, MILKY WAY invites fans to unplug and share their favorite outdoor moments where they savored life. From now until mid-October, participants can post photos on Instagram of their joyful experiences indulging in MILKY WAY treats, giving everyone a chance to win exciting prizes. Social media personality Rainbolt, who possesses a unique talent for geo-guessing, will assist in identifying the locations of selected photos.
Win Big with the MILKY WAY Contest
Entrants who share their delightful photos will tag @milkywaybar and @georainbolt on Instagram using the hashtag #MilkyWay100Contest. Three finalists will be chosen to have Rainbolt guess their locations, with the lucky winners taking home $5,000 and a treasure trove of 100 MILKY WAY Bars. It's a fun way to celebrate with a brand that has always encouraged people to pause and relish life's little pleasures.
About Mars, Incorporated
Mars, Incorporated, a family-owned global organization, is committed to the idea that the future we desire begins with our actions today. Recognized for its innovation and dedication to impacting the world positively, Mars has built a diverse portfolio featuring high-quality confectionery, food, and pet care products. With an annual revenue nearing $45 billion and a workforce exceeding 140,000 dedicated associates, Mars produces iconic brands that resonate with consumers worldwide.
Creating a Better World for Pets
At Mars, the commitment extends beyond candies to pets, as the company operates a broad network of veterinary hospitals and services. Through pioneering technology and programs aimed at genetic health screening, they strive to improve pet welfare worldwide.
Frequently Asked Questions
What is the history behind the MILKY WAY candy bar?
The MILKY WAY bar was first introduced in 1924 and has evolved into a beloved treat featuring malt-flavored nougat and caramel, coated in milk chocolate.
How can I participate in the MILKY WAY contest?
Share a photo on Instagram showcasing your favorite outdoor spot where you enjoyed MILKY WAY treats, tagging @milkywaybar and @georainbolt using the hashtag #MilkyWay100Contest.
What are the prizes for the contest?
Three finalists will be chosen to win $5,000 and 100 MILKY WAY Bars, making it an enticing opportunity for participants!
Where can I find more information about MILKY WAY products?
More details about MILKY WAY bars and their exciting offerings can be found on the official MILKY WAY website.
What initiatives does Mars, Incorporated undertake for pet care?
Mars operates a global network of veterinary hospitals and services, focusing on genetic health screening and improving pet welfare.
