Corona's 100-Year Legacy with a Beach Clean-Up Celebration
Since its inception in 1925, Corona has become synonymous with beach enjoyment, celebrating countless memorable moments with a refreshing drink in hand. Recently, an unforgettable event marked a century of memories and the success of the 100th Protect Our Beaches cleanup campaign.
A Unique Celebration Event
On the day of the event, guests 21 and older were invited to join in the festivities at North Avenue Beach. The unique entry requirement emphasized the connection between celebrating and caring for the environment: participants needed to collect waste from the beach, trading in their gathered tokens for entry to the vibrant celebration. This thrilling ambiance set the stage for a toast to the brand's next century.
Protect Our Beaches Campaign
Launched in 2020 in collaboration with Oceanic Global, the Protect Our Beaches initiative aimed to clean up 100 local beaches and remove an impressive 1 million pounds of plastic from the shorelines and Corona's operations by 2025. This ambitious goal has since been surpassed, with over 3,500 volunteers coming together with local organizations to take part in beach clean-ups nationwide. Their tireless efforts not only denote a commitment to environmental preservation but highlight community strength and collaboration.
Transitioning Towards Sustainability
In its business practices, the Corona brand has made significant strides to move away from single-use plastics, guided by Oceanic Global's criteria and the award-winning Blue Standard. As part of this commitment, Corona has successfully avoided using over 1.1 million pounds of plastic within its operations, contributing strongly to the collective effort of 1.2 million pounds addressed through the overall initiative.
A Message of Optimism
Rob Nelson, vice president of brand marketing at Corona USA, shared his thoughts: "The beach signifies the essence of Corona's journey. It is not just a place to enjoy our product but embodies our optimism and connection with our consumers. Celebrating alongside those who appreciate our brand makes this occasion even more special, as we look forward to the next century together. Salud to the next 100 years!"
Win a Corona Beach Getaway
As part of the celebrations, Corona is giving one fortunate winner a beach getaway for two, inviting fans to share their favorite beach spots to enjoy a chilled drink. Participants aged 21 and older can enter the contest through a dedicated site, further reinforcing the brand's connection to its audience and their preferred leisure activities.
About Corona and Its Offerings
The Corona brand family boasts a range of products including Corona Extra, Corona Light, and Corona Premier, all primarily brewed in Mexico by Constellation Brands. As the flagship beer of the family, Corona Extra has solidified its place in American culture, celebrated for its refreshing taste and the promise of relaxation encapsulated in the motto, "La Playa Awaits."
Collaborating for a Purpose
Oceanic Global, founded in 2016, is part of the vital cause behind the Protect Our Beaches campaign. This non-profit organization aims to reconnect humanity to the ocean while offering solutions that promote coexistence with nature. Their impactful programs and community initiatives unite businesses and individuals across various sectors to foster meaningful change.
Frequently Asked Questions
What are the key milestones celebrated by Corona?
Corona recently celebrated its 100th anniversary and the accomplishment of cleaning 100 beaches through its Protect Our Beaches initiative.
How does the beach clean-up program work?
Participants collect waste from the beach as tokens for entry to celebratory events, emphasizing community involvement and environmental responsibility.
What sustainability efforts has Corona undertaken?
Corona has transitioned away from single-use plastics and avoided waste equivalent to over 1.1 million pounds in its operations.
Can I win a trip to the beach with Corona?
Yes! Fans can enter a contest to win a Corona beach getaway by sharing their favorite beach with the brand.
What products are included in the Corona family?
The Corona brand family includes Corona Extra, Corona Light, Corona Familiar, and more, all brewed by Constellation Brands in Mexico.
