A Partnership to Celebrate 75 Years of Holiday Cheer
In a delightful melding of tradition and innovation, King’s Hawaiian and Bing Crosby come together to celebrate their long-standing heritage this holiday season. This partnership marks an extraordinary 75 years since the inception of King’s Hawaiian, a brand renowned for its delectable sweet rolls, and 75 years since Crosby's iconic rendition of 'Mele Kalikimaka' became a staple of holiday festivities. The collaboration aims to honor these legacies through joyful new offerings that encapsulate the spirit of family, togetherness, and Aloha.
The Mele Kalikimaka GingerBREAD House
At the heart of this partnership is the innovative King’s Hawaiian x Bing Crosby 'Mele Kalikimaka' GingerBREAD House. This unique creation transforms a beloved holiday craft into an edible masterpiece entirely made from King’s Hawaiian rolls. The GingerBREAD House invites fans to not only admire but also taste and enjoy their festive handiwork. Designed with visual appeal and flavor in mind, this edible house kit makes decorating a delightful experience that brings friends and family together.
Experience the Flavor of Celebration
Every GingerBREAD House kit features King’s Hawaiian Original Sweet Rolls, festive icing, and themed accessories that reflect the vibrant Hawaiian culture. Each kit also includes a mini record with a QR code linking directly to Bing Crosby's version of 'Mele Kalikimaka', providing a musical backdrop for decorating and celebrating this special tradition. Priced at $19.50, the kit is available while supplies last.
Modern Takes on Timeless Classics
To enhance the festivities, the Bing Crosby Estate and Primary Wave Music, alongside King’s Hawaiian, collaborated with the Hawaiian-born artist Iam Tongi for a fresh rendition of the cherished song. A two-song EP featuring Tongi's cover and a duet version with Crosby’s original vocals is set to be globally released, complemented by a music video. This modern spin on a classic will resonate with a new generation, ensuring the legacy of 'Mele Kalikimaka' lives on.
Connecting Generations Through Music
Iam Tongi expresses his excitement about contributing to a song that has impacted many lives: "Recording on such a legendary song made famous by Bing Crosby has been surreal. In my childhood in Hawaii, we used to sing 'Mele Kalikimaka' while visiting neighbors during the holidays. It’s incredible to think my voice will now be part of this song for a new generation to hear."
King's Hawaiian: A National Icon
Over the past 75 years, King’s Hawaiian has transformed from a small family bakery in Hilo, Hawaii, into a beloved staple found in homes across the nation. Known for not just their iconic rolls but also slider buns and a variety of other products, King’s Hawaiian continues to enhance festive gatherings. Last holiday season, the brand's sweet rolls were so popular that they could wrap around the planet nearly four times!
Embracing Aloha this Holiday Season
Raouf Moussa, CMO of King’s Hawaiian, reflects on the brand’s commitment to celebrating Aloha with each meal: "Our journey began with a dream of sharing a touch of Aloha at every dining experience. This partnership with Bing Crosby underscores that dream as we share our traditions and flavors with the world. It truly elevates the holiday spirit." King’s Hawaiian is also rolling out a new campaign, 'It’s Not the Holidays Without King’s Hawaiian,' which will showcase the beloved brand across various platforms this season.
Frequently Asked Questions
What is the significance of the King's Hawaiian x Bing Crosby partnership?
This partnership celebrates 75 years of both King’s Hawaiian and the iconic song 'Mele Kalikimaka,' merging holiday traditions with fresh themes.
What is included in the GingerBREAD House kit?
The kit includes King’s Hawaiian Original Sweet Rolls, festive icing, themed decorations, and a mini record with a QR code to enjoy Bing Crosby’s music.
How can I experience the new take on 'Mele Kalikimaka'?
You can listen to Iam Tongi's cover and duet versions from the EP set to release soon, available on major music platforms.
What are the impacts of King’s Hawaiian in holiday traditions?
King’s Hawaiian products are central to many holiday meals in the U.S., known for enhancing festive gatherings with their delicious flavors.
Where can I find more information about King's Hawaiian offerings?
For further details on products and holiday campaigns, visit King’s Hawaiian's official website and follow them on social media.
