Coolants Plus Celebrates 25 Years of Success
Coolants Plus is excited to celebrate a remarkable milestone—25 years in the lubricant and chemicals sector. Since it started, the company has transformed from a modest startup into a respected international brand, recognized for its high-quality offerings and exemplary customer service.
Core Values and Growth
Kurt Deimer founded Coolants Plus with a clear vision of making products and delivery options accessible to customers. He wanted to provide something that larger companies often overlook. This focus on excellent service and quality has helped Coolants Plus stand out in a competitive market, allowing them to build strong relationships with their customers over the years.
Key Milestones in Expansion
The company's impressive growth led to several warehouse openings within its first ten years. In 2001, Coolants Plus introduced the STARFIRE brand, paving the way for them to create and sell their own products. By 2012, their lineup had expanded to over 100 premium products suited for automotive, heavy-duty, and industrial use. This strategic move has been crucial in establishing Coolants Plus as a leader in their industry.
Acquisition of PennStar Blending Facility
A turning point in the company's history occurred in 2019 when they acquired the PennStar blending facility. This acquisition not only boosted their production capabilities but also enabled in-house packaging operations. Now, Coolants Plus operates with five packaging lines and has over one million gallons of storage capacity, showcasing their commitment to efficiency and quality.
Future Plans: New Warehouse and Corporate Headquarters
Looking forward, Coolants Plus intends to start constructing a new warehouse and corporate office, which will further enhance their operational capabilities. CEO Darrin Ward is enthusiastic about this development and explains that the expansion underlines their dedication to growth and quality. The upcoming facility in Hamilton, Ohio, represents a bright future, as they aim to broaden the STARFIRE brand.
Strong Leadership and Committed Team
Effective leadership has been key to Coolants Plus's success. Tim Wullenweber, the VP of Sales and Marketing, highlights the important role played by their long-tenured staff. Many employees have over 20 years of experience, fostering strong relationships with customers. This enables personalized service and product development that truly addresses customers' needs.
Partnering for Success
Strategic partnerships with well-known brands like Shell, Pennzoil, Quaker State, Marathon, Valvoline, and Castrol have been vital in solidifying Coolants Plus as a strong contender in the industry. These collaborations not only enhance their product offerings but also set the stage for ongoing innovation and portfolio expansion.
Delivering Premium Products Around the Globe
Since launching the STARFIRE brand in 2001, Coolants Plus has committed to providing top-notch lubricant, antifreeze, and chemical products globally. Their dedication to exceptional service has made STARFIRE one of the fastest-growing lubricant brands in the United States, known for its excellence in product performance and customer satisfaction.
Frequently Asked Questions
What does Coolants Plus specialize in?
Coolants Plus specializes in lubricants, antifreeze, and chemical products aimed at automotive, industrial, and heavy-duty applications.
How did Coolants Plus start?
The company was founded in 1999 by Kurt Deimer, who aimed to offer unique access to high-quality products.
What notable brands does Coolants Plus partner with?
They have partnered with major brands like Shell, Pennzoil, and Valvoline, which enhance their range of products.
Where is the new Coolants Plus warehouse being built?
The new warehouse will be located in Hamilton, Ohio, to support the company's continued growth.
What is the significance of the STARFIRE brand?
STARFIRE illustrates Coolants Plus's commitment to quality, providing over 100 premium products to meet various customer needs.
