Beach Now Embraces a New Era with Leadership Changes
Beach Now, a leader in curating effortless beach experiences, has announced Lizz Khabazashvili as its new CEO, taking the reins as the company enters its second decade. Lizz Khabazashvili, who previously founded Concierge Tbilisi, brings a wealth of hospitality expertise that aligns perfectly with Beach Now's mission of providing a stress-free beach day for its clients.
Deep Roots in Hospitality
The essence of Beach Now, encapsulated in the phrase 'you show up and we take care of the rest', resonates deeply with Georgian traditions of hospitality that Lizz embodies. Her commitment to creating inviting experiences will help strengthen the company's core values.
Meet the Dynamic Duo
Lizz is not alone in this journey; she is joined by her daughter, Masho, who holds a degree in Hospitality. With hands-on experience in luxury guest services and event operations, Masho's passion complements her mother's vision. Together, they aim to enhance Beach Now's offerings, ensuring that every guest enjoys a seamless experience by the beach.
10 Years of Luxury at the Beach
Beach Now was established in 2015, driven by a desire to make the California coastline accessible while delivering a luxurious beach day. The company carefully chooses beaches in the area to curate personalized experiences based on the specific requests of guests. Their concierge team takes care of every detail, from tide schedules to convenience in dining, allowing guests to simply relax and enjoy their time by the ocean.
A Milestone Celebrated
As part of their 10-year anniversary celebrations, Beach Now has forged a major partnership with the California Surf Club and the BeachLife Festival, a three-day event celebrating beach culture. This collaboration, taking place during the popular festival, allows Beach Now to showcase its services to thousands of festival-goers, marking a significant milestone for the company.
A Note from Lizz
In her own words, Lizz states, "I've always believed that comfort and ease create the most meaningful experiences. Our guests have enjoyed our highly rated beach concierge services for years. As we begin this new chapter, our commitment to excellence in customer experiences remains unwavering. The upcoming celebrations signify a thrilling time for beach culture in the area, and we are eager to welcome everyone to the sand!"
Frequently Asked Questions
What is the significance of Lizz Khabazashvili's appointment?
Lizz brings valuable experience in hospitality that aligns with Beach Now's mission of creating exceptional beach experiences.
What is the BeachLife Festival partnership about?
The partnership aims to celebrate Beach Now's 10-year anniversary by providing unique experiences to festival attendees, enhancing the beach culture.
How does Beach Now ensure a hassle-free experience for guests?
The concierge service manages all the details, from lodging to dining, letting guests relax and enjoy their day.
Can I customize my beach experience with Beach Now?
Yes, Beach Now tailors experiences based on individual requests to meet all guest preferences.
What future plans does Beach Now have?
The company plans to continue expanding its services and partnerships while ensuring high-quality experiences for beach enthusiasts.
