Introducing Werther's O'Clock: A Celebration of Fall
The cherished caramel brand, Werther's Original, is launching an exclusive giveaway featuring their limited edition Sweet Treat Mug, encouraging everyone to take a moment to relax and appreciate this beautiful fall season.
The Essence of Slowing Down This Fall
Rather than rushing through the busy season, Werther's Original is inviting candy lovers to embrace the simplicity of enjoyment. With the introduction of Werther's O'Clock, the brand hopes to promote a mindful practice of relishing little pleasures each day.
Creating Cozy Moments
At 3 p.m. EST each day, Werther's encourages the community to pause, ideally with a warm drink and a caramel treat in hand. This mindful moment is designed to help everyone reconnect with the cozy feelings associated with this time of year.
The Sweet Treat Mug
To bring this comforting practice to life, Werther's has crafted the unique Sweet Treat Mug — an insulated mug that includes an inventive keychain “sidecar” for storing Werther's original caramel. This imaginative design caters perfectly to those pumpkin spice and caramel apple lovers looking to elevate their fall experience.
Collectible Mugs and Flavorful Treats
These mugs are inspired by Werther's fall flavors including Pumpkin Spice, Caramel Apple, Maple Crème, and Cinnamon Crème. Each mug offers an opportunity to pair delightful sips with indulgent bites, turning ordinary afternoons into special seasonal moments.
Kelly Cook, president at Storck USA, L.P., expressed the brand's joy, stating, "Werther's Original has been part of our caramel lovers' sweetest moments for generations. This fall, we are excited to offer a sense of comfort and tradition in a new way, giving consumers an opportunity to slow down and enjoy the season with a chance at winning a Werther's Sweet Treat Mug."
Exclusive Giveaway for Fans
From October 6 to 10, caramel enthusiasts can participate in a special giveaway on werthersoclock.com to win one of the 100 limited edition Sweet Treat Mugs. The giveaway occurs during 'Werther's O'Clock' from 3 to 4 p.m. EST daily, and fans can enter at their leisure during this hour.
Participants will have the chance to receive a flavor-themed kit that includes one of the collectible mugs, each accompanied by a bag of Werther's candies reflecting the mug’s theme, and a practical keychain for carrying caramels on the go.
An Autumn Tradition Worth Sharing
This limited production makes the mugs a quintessential collectible for the fall season, enhancing the allure of participating in Werther's O'Clock. This unique event exemplifies the importance of taking time out of busy schedules to celebrate the season's simple joys.
About Werther's Original
The journey of Werther's Original began in 1909, conceived by candy-maker Gustav Nebel in the quaint village of Werther, Germany. Only the finest ingredients were selected — authentic butter, fresh cream, and a mix of sugars crafted this beloved confection.
Today, Werther's Original boasts a wide variety of candies, ranging from hard and chewy to creamy-filled and sugar-free options. The brand continues to be enjoyed globally, bringing sweetness to everyday lives, whether through caramel popcorn or delightful flavor combinations like salted caramel crème.
Frequently Asked Questions
What is Werther's O'Clock?
Werther's O'Clock is a new ritual by Werther's Original encouraging people to slow down and savor sweet moments every day at 3 p.m. EST.
How can I enter the giveaway for the Sweet Treat Mug?
You can enter the giveaway by visiting werthersoclock.com between October 6 and 10 during 'Werther's O'Clock'.
What do the collectible mugs feature?
The collectible mugs are themed around Werther's fall flavors, providing a delightful cozy experience with every sip and treat.
How long have Werther's Originals been around?
Werther's Original has been delighting candy lovers since 1909, originating from a small village in Germany.
What kind of flavors do Werther's offer?
Werther's Original features a variety of flavors, including hard, chewy, sugar-free options, as well as special fall flavors like Pumpkin Spice and Caramel Apple.
