Shop Purposeful Gifts This Holiday Season with (RED)
"The (RED) Holiday Edit" is a one-stop shop for those wanting to pack purpose into every purchase
(RED), co-founded by Bono and Bobby Shriver, is bringing back 'The (RED) Holiday Edit' this holiday season. This campaign runs from December through the holiday season and aims to celebrate its 20th anniversary in the following year while contributing to an incredible $800 million raised for the Global Fund that supports the fight against AIDS.
Your Holiday Shopping with a Twist
This initiative provides shoppers with an opportunity to contribute to global health during a season of giving. Through the program, shoppers can find stylish choices that serve a dual purpose: to please their gift recipients while providing critical health support to those in need.
Apple Pay with a Purpose
This December, Apple is significantly contributing to the cause. For every purchase made using Apple Pay in stores or online, Apple will donate $5 to the Global Fund, aiming to generate up to $3 million. This splendid offer serves as a reminder that each purchase can lead to impactful change and support vital health programs.
Bank of America's Contribution
Bank of America continues its significant support through the (RED) initiative with a remarkable commitment of over $35 million to the Global Fund. As shoppers visit ATMs, they can see the remarkable (RED) Holiday Edit in action—transforming a routine transaction into a chance to contribute to a global cause.
Fashion that Fights
The allure of fashion joins forces with philanthropy this season. (RED) has partnered with renowned brands to launch exclusive products that are not just trendy but also support a worthy cause. Highlights include a chic capsule collection from Clare V. that features stylish apparel perfect for any holiday occasion.
Additionally, fashion-forward shoppers can discover unique items from various designers, including:
- La DoubleJ's 'Foulard 45' silk scarf, combining elegance with a heartwarming mission.
- Thebe Magugu's luxurious (RED) Heirloom Collection, which celebrates craftsmanship and personal history through bespoke fashion items.
- Ultra-cool leather goods from Nashville-based SAVAS, including the stylish 'Savas x (RED) Legend boots.'
Gift Ideas for Everyone
The (RED) Holiday Edit offers countless options for those looking to give back this holiday season. Not only can people purchase essential items, but they can also enjoy:
- A delightful selection of unique coffees and travel mugs from the (ONYX) collaboration, perfect for home or on the go.
- The (HYPOTHESIS)RED collection of medical wear transforms healthcare uniforms into symbols of health equity.
- Innovative indulgence with (oHHo)RED exclusives, which merge plant-based wellness with social impact.
Making a Difference Together
As your community gathers to celebrate the festive season, (RED) encourages everyone to consider the impact of their shopping choices. Whether using Apple Pay or enjoying a holiday run on Peloton, each action taken contributes to a greater good. The initiative aims to spark change and tackle global health challenges head-on with every purchase made through trusted partners.
About (RED)
(RED) was established with the mission of fighting AIDS through creating exclusive products in partnership with some of the world's most prestigious brands. By merging business with social responsibility, (RED) has become a beacon of hope, generating substantial support for the Global Fund. To date, their efforts have exceeded $800 million, directly impacting millions globally and aiding essential health services.
This season, consider shopping with purpose. Celebrate the joy of giving by choosing products that not only bring happiness but also save lives.
Frequently Asked Questions
What is the (RED) initiative?
(RED) is an organization co-founded by Bono and Bobby Shriver aimed at combating AIDS by partnering with iconic brands to create products contributing to the Global Fund.
How does shopping with (RED) make a difference?
Each product sold contributes a portion of the proceeds to the Global Fund, which supports vital health programs and services in the fight against AIDS.
Are there any current promotions with (RED) partners?
Yes! For example, during December, Apple Pay is donating $5 for every transaction made, up to a total of $3 million, to support the Global Fund.
Can I find (RED) products online?
Absolutely! (RED) partners offer a wide range of products available both online and in stores, ensuring accessible options for all shoppers.
What makes the (RED) Holiday Edit special?
The (RED) Holiday Edit brings together a diverse selection of stylish and impactful gifts that not only celebrate the holiday spirit but also contribute to global health initiatives.
