Delight in the Festivities of Union Square
This iconic multi-month campaign will include special events, activations, and attractions in the heart of San Francisco's downtown shopping district.
Holidays in Union Square is set to return this holiday season, featuring a series of extraordinary events and experiences. The Union Square Alliance, along with local partners, aims to showcase the vibrant offerings available in this historic part of the city, highlighted by the annual Winter Walk. This enchanting transformation will turn a portion of Stockton Street into a lively pedestrian promenade, enhancing the festive atmosphere for all visitors.
The essence of Union Square shines brightly during this holiday season. Mayor Daniel Lurie expressed his gratitude, stating, "Union Square is the heart of downtown, and downtown is the heart of San Francisco—a place where people from across the city come to celebrate the season." This community hub attracts millions, with nearly 1.1 million visiting for the Winter Walk alone last year.
Marisa Rodriguez, CEO of the Union Square Alliance, highlighted the unique holiday experience, saying, "From families enjoying the skating rink to friends posing in front of the Christmas tree, to shoppers buying special gifts for their loved ones—Union Square truly embodies a special and unmatchable experience where we celebrate life's greatest moments. We look forward to a magical experience for all visitors this season."
The partnerships that make this festive event possible contribute significantly to its spirit. As Noah Wintroub from JPMorganChase mentioned, "The spirit and opportunity of San Francisco come from a thriving downtown which is why we are so honored to invest in this vital area. We can't wait to welcome everyone to Winter Walk and celebrate the magic of the holiday season together."
District 3 Supervisor Danny Sauter reflected the inclusive spirit of the events, stating, "Whether you are a resident, shopper, visitor or employee, the entire community welcomes you with a warm festive spirit. It’s a perfect time for families to start their own holiday traditions here." Anne Taupier, Director of the Office of Economic and Workforce Development, acknowledged the importance of the Union Square events, inviting everyone to explore and shop locally, thus enriching the festive experience together.
Union Square will unveil a myriad of attractions during the holiday season, and attendees can look forward to:
- Winter Walk Presented by JPMorganChase, December 13 – 24: Enjoy this family-friendly event filled with food trucks, holiday decor, seasonal beverages, and interactive vendors. Situated on Stockton Street, visitors can delight in the magic from 11 a.m. – 9 p.m. on weekends.
- Ornament Trail Presented by LendingClub, December 6 - 24: An engaging trail where you can discover larger-than-life ornaments crafted by local artists, complete with the chance to win prizes.
- Powell Street Sled Launch, December 6: A festive gathering with family-friendly activities, including photos with Santa and Christmas carolers.
- The Bill Graham Menorah, December 14 – 22: Commemorating its 50th year, this public Menorah lighting will be a magnificent spectacle celebrating the Chanukah spirit.
- Holiday Crafts at Union Square Plaza, November 5 – January 18: Participate in winter craft activities from local artisans engaging families throughout the holiday season.
- Holiday Retail Experiences: Discover notable pop-up shops, including beloved local brands and exciting dining options to indulge your holiday shopping desires.
- Safeway Holiday Ice Rink, November 5 – January 20: Embrace the festive cheer while gliding on the only outdoor ice rink in San Francisco.
- Macy's Great Tree, November 11 – January 19: This iconic landmark will adorn the square and serve as a focal point for holiday festivities.
- Macy's & San Francisco SPCA Holiday Windows, November 21 — December 31: A heartwarming display featuring rescue animals looking for forever homes.
- Gump's Holiday Shop, Now Open: Experience a treasure trove of holiday ornaments, gifts, and more available at Gump's Holiday Shop.
- Post Room Tea Service: Enjoy an exquisite holiday tea at Beacon Grand complete with live music and a delightful array of dishes.
- Logitech Experience Holiday Pop-Up, November 25-December 24: Immerse yourself in the creativity and innovation behind Logitech products.
- Breakfast with Santa, December 6: A delightful breakfast buffet overlooking the city with a special visit from Santa Claus.
- Dollie + Me Holiday Tea, December 13 & 14: A festive holiday tea event for families with crafting activities and sweet treats for children.
- American Conservatory Theater Presents Rudolph and Scrooge, December 18 — 20: A charming holiday double feature showcasing young talent in classic tales.
- Holiday Wreath Making Workshop at The Marker Hotel: Join in a hands-on workshop creating beautiful holiday wreaths with fresh greens and decorative accents.
The array of events and attractions in Union Square this holiday season promise to deliver memorable experiences for all. Celebrate the season with joy, explore the wonders of the festivities, and embrace the warmth of community in one of the most vibrant areas of San Francisco.
About the Union Square Alliance: The Union Square Alliance is committed to enhancing the neighborhood experience, managing public spaces, supporting local businesses, and promoting the district's future success.
Frequently Asked Questions
What events are happening in Union Square this holiday season?
This season features the Winter Walk, an Ornament Trail, ice skating, and various holiday workshops and pop-up stores.
Who sponsors the Holidays in Union Square events?
The events are sponsored by local businesses and the Union Square Alliance, including JPMorganChase and LendingClub.
When does the Winter Walk take place?
The Winter Walk is scheduled from December 13 to 24, opening daily for visitors to enjoy.
Is there a place to shop during the holidays at Union Square?
Yes! There are numerous shops, pop-ups, and seasonal retailers offering unique gifts and festive seating options for local brands.
How can families participate in holiday activities in Union Square?
Families are encouraged to explore interactive activities, festive events, and community celebrations, making it an enjoyable experience for all.
