Celebrate Sustainability with Bonterra and Volkswagen
This Earth Month, Bonterra, a brand recognized for its innovative and sustainable household paper products, is partnering with Volkswagen to inspire positive environmental changes. Together, they are launching the Driving Good Together contest, encouraging Canadians to take simple steps towards a greener lifestyle.
Win an All-New ID. Buzz Microbus
Canadian shoppers have a unique opportunity to win the all-electric Volkswagen ID. Buzz microbus, a modern iteration of the beloved Volkswagen Type 2 vehicle. This iconic model has long represented freedom and progress, making it a fitting prize for those aiming to support environmental initiatives. From now until the end of the month, anyone purchasing Bonterra paper products can enter by uploading their receipts to BonterraDriveGood.ca.
A Mission for Sustainability
"At Bonterra, we believe that sustainability is fundamentally important. Our commitment to responsible innovation shapes our approach to every product we create," said Susan Irving, Chief Marketing Officer at Kruger Products. "This collaboration with Volkswagen embodies our shared vision of motivating Canadians to adopt a lifestyle that favors the planet without sacrificing quality or convenience. Helping the Earth can often feel daunting, but we aim to demonstrate how easy and fulfilling it can be through this initiative."
Promoting Positive Change
The Driving Good Together campaign encourages Canadians to integrate small, sustainable changes into their everyday lives using Bonterra's eco-conscious products. From bath tissue to paper towels, every purchase contributes to the protection of our environment. Bonterra has long partnered with organizations like 4ocean and One Tree Planted, and joining forces with Volkswagen marks another significant step towards robust sustainability commitments.
Volkswagen's Commitment to a Greener Future
Volkswagen shares Bonterra's values, with Lynne Piette, Director of Marketing at Volkswagen stating, "We are delighted to collaborate with Bonterra, reinforcing our dedication to sustainability as we launch the all-new ID. Buzz. Our focus on a greener future is paramount, especially during Earth Month, as we work to safeguard the environment for future generations."
Exciting Pop-Up Events
To bring attention to this partnership, Bonterra and Volkswagen are hosting a series of pop-up events in April. One highlight includes a special activation at Toronto's vibrant new location, The Well. On a designated Saturday, visitors can partake in creating customized Bonterra tote bags designed by the talented Nessa Lilly, a local artist. This event is a fantastic chance to engage with both brands and receive free product samples.
More Ways to Participate
Customers will have the opportunity to see the stylish ID. Buzz microbus in person, which will be showcased with a special Earth Month design. Excitingly, the contest winner will choose among numerous color options, adding a personal touch to their new electric vehicle.
Upcoming Events You Won't Want to Miss
Throughout April, additional pop-up events will be held, allowing more Canadians to engage with this initiative and learn about sustainable practices. These events will occur at various locations and times, providing multiple opportunities for shoppers to participate in the contest and understand the benefits of choosing eco-friendly products.
About Kruger Products
Kruger Products is recognized as Canada’s leading manufacturer for tissue products across various markets. The company provides familiar brands like Cashmere, Purex, and Bonterra to consumers nationwide. It has been honored as one of the Greater Toronto Area’s Top Employers and continues to demonstrate its excellence in quality and commitment to sustainability.
About Volkswagen Canada
Volkswagen Canada, established in 1952, is the largest European automotive brand in the country and offers a diverse range of vehicles, including the innovative ID. Buzz. Their continued commitment to sustainability and customer satisfaction reflects in their practice of producing reliable vehicles while considering environmental impacts.
Frequently Asked Questions
What is the Driving Good Together contest about?
The Driving Good Together contest allows Canadians to win an electric Volkswagen ID. Buzz by purchasing Bonterra products and entering their receipts online.
How can I enter the contest?
To enter, simply buy any Bonterra paper product, upload your receipt to BonterraDriveGood.ca, and you will be in the running to win the microbus.
When is the contest running?
The contest runs from now until the end of the month, providing ample time for shoppers to participate.
What are the pop-up events, and when do they occur?
The pop-up events are special activations planned throughout April in various locations for people to engage with Bonterra and Volkswagen's sustainable initiatives.
Who can attend the pop-up events?
Everyone is welcome to attend the pop-up events, learn about sustainability, and create custom tote bags while experiencing the ID. Buzz firsthand.
