Knorr's Exciting Celebration of Lunar New Year
Knorr, a brand beloved for bringing flavor to homes since 1838, has unveiled a delightful campaign to honor the Lunar New Year. This initiative, known as Lunar Knorr Year, focuses on creating memorable culinary experiences for Asian American families, fostering community spirit, and celebrating cultural traditions through food.
Festive Dishes and Community Engagement
The Lunar New Year is a significant time for family reunions, reflection, and enjoying dishes that symbolize unity and prosperity. In light of these traditions, Knorr has collaborated with prominent Asian chefs and content creators to showcase traditional recipes. Highlighted in this campaign are fan-favorite dishes such as Chinese dumplings and Vietnamese bánh ch?ng, made using Knorr's beloved products, including Knorr Chicken Broth Mix, Knorr Liquid Seasoning, and Knorr Tamarind Soup Mix, ensuring that these dishes are both authentic and accessible.
Festivities and Exciting Events
Knorr's commitment to celebrating Lunar New Year goes beyond just food. The brand is involved in various community activations that bring the festivities to life. One of the key events is the San Francisco Chinese New Year Parade and Street Fair, where Knorr will be featured with a vibrant float, celebrating Asian culinary traditions. At the associated street fair, attendees will have the opportunity to taste signature Lunar New Year dishes crafted with Knorr products while learning about different customs.
Introducing the $1,000 Red Envelope Sweepstakes
Further enhancing the celebration, Knorr is hosting its annual $1,000 Red Envelope Sweepstakes. Now in its fourth year, participants can enter by sharing photos of their festive dishes made with Knorr on Instagram, tagging @cookwithknorr, and using the hashtag #KnorrSweepstakes2025. This initiative not only encourages culinary creativity but also keeps the tradition of prosperity alive during the Lunar New Year.
In-Store Experiential Events and Tastings
To maximize engagement, Knorr is offering in-store tastings across various locations. Shoppers in North America will have the unique chance to sample authentic flavors that resonate with the season, connecting with the essence of Lunar New Year while exploring delicious dishes offered by Knorr.
Building Community Through Flavor
As Partha Guha, Head of Nutrition Business for Unilever International North America, emphasized, "Lunar New Year is a time to celebrate joy, flavor, and tradition. With Lunar Knorr Year, we're dedicated to bringing the authentic taste of Asia to homes across the continent, helping families create cherished memories together."
Join the Lunar Knorr Year Celebration
Knorr encourages families and food enthusiasts alike to participate in this year’s celebrations. For more festive recipes, event details, and additional opportunities to share in the joy of the season, visit the Cook With Knorr social page. This campaign represents a perfect blend of cultural appreciation, family gatherings, and, most importantly, delicious food.
Frequently Asked Questions
What is the Lunar Knorr Year campaign?
The Lunar Knorr Year campaign by Knorr celebrates the Lunar New Year by highlighting culinary traditions, offering festive dishes, and engaging communities.
How can I participate in the $1,000 sweepstakes?
Participants can enter by sharing a festive dish made with Knorr products on Instagram, using the tag @cookwithknorr and #KnorrSweepstakes2025.
What dishes are featured in the campaign?
Featured dishes include traditional favorites like Chinese dumplings and Vietnamese bánh ch?ng, all prepared with Knorr’s signature products.
Are there any events related to this campaign?
Yes, Knorr will take part in events such as the San Francisco Chinese New Year Parade & Street Fair, featuring tastings and cultural activities.
Where can I find more information about Knorr's initiatives?
Visit the Cook With Knorr social page for festive recipes and details on their current campaigns and activities.
