HI-CHEW® Celebrates 50 Years of Flavorful Moments
HI-CHEW®, the beloved candy known for its fruity and chewy texture, is marking a tremendous milestone with a global celebration of its 50th anniversary. To show appreciation for its loyal fans, the brand is unveiling a limited-edition collection of exciting merchandise designed exclusively for this momentous occasion. These items are available through the TikTok Shop for a limited time, so fans will want to act fast to grab these unique pieces.
Limited-Edition Merchandise Highlights
Exclusive Items Just for You
As a fun nod to its rich history, HI-CHEW® is introducing five exclusive merchandise items that reflect its vibrant and playful spirit. Each product is crafted with care, promising to bring a smile to both long-time fans and new enthusiasts alike. Here’s a glimpse of what’s in store:
- Printed Patch ($8.59): A commemorative patch featuring the anniversary logo alongside beloved flavors from the HI-CHEW® Original Mix, including Strawberry, Grape, Green Apple, and Mango. Perfect for jackets, backpacks, and more!
- Enamel Pins ($14.59): A set of three unique designs celebrates the brand's history, showcasing both the original Strawberry Stick packaging from 1975 and the special 50th-anniversary emblem.
- Bag Charms ($14.59 each): These charms, featuring the logo and packaging from yesteryear, are perfect for adding flair to bags and key chains.
- Bucket Hat ($26.90): This stylish reversible hat is designed with HI-CHEW®'s signature colors, perfect for fans who want to represent the Chew Crew while staying fashionable.
- Plush Shaped Purse ($34.90): This delightful purse is reminiscent of the classic HI-CHEW® pillow pack and is the ultimate accessory for any HI-CHEW® lover.
The Journey of HI-CHEW®
Since its inception in Japan back in 1975 by Morinaga & Company, HI-CHEW® has cultivated a devoted following. The brand entered the U.S. market in 2008 and has since expanded its flavor offerings to over 300. Celebrating significant milestones, such as launching its playful mascot, Chewbie, HI-CHEW® stands out as the best-selling chewy candy in Japan while enjoying steady growth in the U.S. market.
In recent years, HI-CHEW® has seen substantial growth, with sales skyrocketing from $8 million in 2012 to over $100 million in 2022, reflecting a growth rate of more than 30% since then. This remarkable trajectory illustrates the brand's ability to resonate with consumers across generations.
CEO’s Thoughts on the Celebration
“We’re incredibly grateful to celebrate 50 years of HI-CHEW® with the fans who’ve made it all possible,” said Teruhiro Kawabe (Terry), the Chief Representative for the USA and President, CEO of Morinaga America, Inc. He emphasizes the joy found in connecting with fans of all ages, noting that the new merchandise collection represents their energy and appreciation. The launch on TikTok Shop is a strategic move to engage with fans in a platform they prefer, making the anniversary celebration even more special.
Where to Find the Special Collection
The exclusive merchandise is now available through HI-CHEW's TikTok Shop, where fans can find these limited-edition items while supplies last. With this collection designed to celebrate HI-CHEW®’s vibrant history, fans won’t want to miss their chance to own a piece of this candy legacy.
About Morinaga America, Inc.
Morinaga America, Inc. has been the official distributor of HI-CHEW® in the U.S. since 2008. The company also oversees HI-SOFT™ and Chargel™ products. As a subsidiary of Morinaga & Co., Ltd. — Japan's historic candy manufacturer established in 1899 — Morinaga America continues to introduce American consumers to high-quality Japanese confectionery.
About HI-CHEW®
HI-CHEW® invites candy lovers to “Choose Different. Choose Fun. Chew HI-CHEW®.” With its roots tracing back over a century, the brand has long been a favorite in Japan and is gaining popularity worldwide. The product range includes sticks, peg bags, and stand-up pouches in a diverse array of flavors. HI-CHEW® continues to innovate, providing fans with new fruity and chewy options.
Frequently Asked Questions
What special items are included in the HI-CHEW® anniversary collection?
The collection features a printed patch, enamel pins, bag charms, a bucket hat, and a plush shaped purse.
How long has HI-CHEW® been around?
HI-CHEW® was founded in 1975, making it 50 years old this year.
Where can fans purchase the anniversary merchandise?
The limited-edition merchandise is available exclusively on HI-CHEW's TikTok Shop while supplies last.
What kind of flavors does HI-CHEW® offer?
HI-CHEW® offers a variety of flavors, including Strawberry, Green Apple, Mango, Grape, and many more across different product lines.
Is HI-CHEW® gluten-free?
Yes, HI-CHEW® products are gluten-free and made with concentrated fruit juices without synthetic colors.
