Serta Celebrates The 99th Macy's Thanksgiving Day Parade
Two beloved brands, Serta Simmons Bedding and Macy's, have come together to celebrate a significant milestone in sleep and holiday cheer. This celebration will be encapsulated during the highly anticipated 99th Macy's Thanksgiving Day Parade.
A Dreamy Float to Encourage Family Memories
This year, Serta is unveiling its new float, showcasing the beloved concept of the Counting Sheep in a whimsical display, lovingly called 'The Counting Sheep's Dream Generator.' This float aims to blend holiday celebrations with the comfort that Serta mattresses provide, helping families remember the importance of making memories and getting a good night's sleep.
Design Inspiration and Features
The float's design, evocative of a magical nighttime atmosphere, incorporates elements such as stars, moons, and fluffy clouds. It promotes the joy and wonder the Macy's Parade has been synonymous with for generations. Spectators will be mesmerized by lighting and rotating effects as the float glides through the streets, bringing warmth and joy on this festive morning.
Marking a Special Anniversary
This exciting moment aligns with the celebration of the 25th anniversary of the Serta Counting Sheep. In honor of this special occasion, Serta is proud to introduce the limited-edition 34th Street Collection. This unique mattress line aims to capture the spirit and nostalgia of the Macy's Thanksgiving Day Parade.
Key Products in the Collection
The Serta 34th Street Collection features multiple innovative products designed with unparalleled comfort and classic design in mind:
- Serta Zoned Comfort: Provides targeted support across the key areas of the body, ensuring proper alignment and comfort during sleep.
- Individually-Wrapped Coil System: Offers durable support while minimizing motion transfer, allowing for uninterrupted sleep.
- PillowSoft Air Foam: Enhances cushioning with a gently rippling design that promotes airflow for a cooler sleep experience.
- Cool Twist Gel Memory Foam: Boosts airflow and heat dissipation while providing contouring comfort.
- Special Edition Design: Showcases a charming Counting Sheep illustration on the mattress cover.
Experience Serta Comfort During the Parade
The February morning Parade will highlight not only the vibrant floats and balloons but the essence of Serta's commitment to quality sleep products. Families can enjoy the comfort that these mattresses provide both during the Parade events and in their homes.
Where to Find the Collection
The limited-edition Serta 34th Street Collection is available for purchase exclusively through select retailers, ensuring that families everywhere can bring a touch of the Parade's magic home. Models range from twin to California king, including options for varying comfort preferences.
Join the Celebration
The 99th Macy's Thanksgiving Day Parade will air soon, allowing viewers across the country to engage in the festivities. Serta invites everyone to participate in the excitement on social media by following their channels to keep track of the latest updates and shares.
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) stands as a prominent global leader in the sleep industry. With over 150 years of expertise in creating advanced sleep solutions, the company's mission focuses on helping individuals achieve better sleep to lead healthier lives. Headquartered in Doraville, GA, SSB offers a wide range of memorable brands, including Serta, Beautyrest, and more.
About the Macy's Thanksgiving Day Parade
Since 1924, the Macy's Thanksgiving Day Parade has evolved into an iconic national treasure, representing the start of the holiday season with style and flair. Each year, the event features thrilling performances, star-studded appearances, and a plethora of vibrant floats and balloons. This year promises more excitement and festive cheer to be enjoyed by families around the nation.
Frequently Asked Questions
What is Serta's float in the Macy's Parade?
Serta's float is named 'The Counting Sheep's Dream Generator' and celebrates the joy of sleep and holiday memories.
When will the Macy's Thanksgiving Day Parade take place?
The 99th Macy's Thanksgiving Day Parade is set to air on Thanksgiving Day, marking the traditional start of the holiday season.
What is included in the Serta 34th Street Collection?
The collection features various mattresses designed for comfort, including the Zoned Comfort and Cool Twist Gel Memory Foam technologies.
How can families participate in the Macy's Parade excitement?
Families can engage with the parade by following Serta on social media and sharing their holiday memories using official hashtags.
What is the history of the Macy's Thanksgiving Day Parade?
The Macy's Thanksgiving Day Parade originated in 1924 and has grown into a beloved holiday tradition, showcasing performances and iconic floats every year.
