CCM Hockey Champions: A Legacy of Inclusivity
CCM Hockey, a leader in hockey equipment design and manufacturing, is proud to unveil its newest initiative, the "We are hockey" campaign. This campaign celebrates the brand's 125-year legacy in the sport and emphasizes CCM's dedication to fostering a more inclusive and community-focused future for hockey.
Honoring Every Player's Journey
The "We are hockey" campaign aims to empower every player by ensuring they feel represented in every locker room. CCM is committed to making hockey welcoming and accessible for individuals of all genders, backgrounds, ages, and lifestyles. It's vital that all players feel comfortable in their gear and on the ice. This approach hopes to inspire young athletes to chase their dreams and, perhaps, carve their names alongside the legends of the game.
A Future Built on Inclusivity
Understanding the transformative power of hockey, CCM Hockey aims to build a sense of belonging within the community. The initiative promotes an environment where players at every level can experience comfort and confidence. They are committed to exploring every avenue for growth across hockey's landscape—from the neighborhood parks where kids play to the grand arenas where professionals compete. This collaborative movement seeks to usher in an era that celebrates diversity and lets every player know they are a crucial part of this journey.
Embracing a Proud Legacy
The history of CCM Hockey isn't just a collection of achievements; it’s a testament to their relentless innovation and pursuit of excellence in the sport. Robert Zaring, VP of Global Marketing for CCM Hockey, puts it best: "Time over time, we have pushed the envelope and set new standards for performance." This deep-rooted tradition continually drives innovation in hockey gear, ensuring that both players and goalies have access to equipment that connects with their passion for the game.
Innovative Collaborations That Shape the Game
Through collaborations with professional players, advisors, and hockey organizations, CCM Hockey crafts equipment that empowers all participants. Their ongoing commitment to listening to the community is vital for an exciting future. Every piece of equipment reflects the voices of players, ensuring their needs and ambitions are met. Designs inspired by the experiences of those who genuinely live and breathe hockey resonate deeply with the heart of the sport.
About CCM Hockey
CCM Hockey is more than just a hockey equipment supplier; they provide gear to more professional players than any other brand globally. With operations across continents including Canada, the United States, Europe, and Asia, CCM proudly outfits stars in both the NHL and PWHL. Athletes like Connor McDavid, Auston Matthews, and Sidney Crosby trust CCM to meet their on-ice needs. Additionally, the company serves as the official outfitter for several leagues and associations, including PWHL and NCAA teams.
Frequently Asked Questions
What is the main goal of the "We are hockey" campaign?
The primary aim is to empower all players in the hockey community, ensuring they feel comfortable and represented.
How long has CCM Hockey been in the market?
CCM Hockey boasts an impressive 125-year history in the hockey equipment industry.
Who are some notable players using CCM equipment?
CCM Hockey provides equipment for several professional stars, including Connor McDavid, Sidney Crosby, and Auston Matthews.
What message does CCM Hockey want to convey with this campaign?
CCM Hockey seeks to promote inclusivity and a sense of community, encouraging all players to engage in the evolving narrative of hockey.
Is CCM involved in any specific leagues?
Yes, CCM is the official supplier for the PWHL and various NCAA teams, highlighting their commitment to the sport's growth.
