CCM Hockey Unveils Inspiring Campaign to Celebrate Inclusivity

CCM Hockey Champions a Legacy of Inclusivity

CCM Hockey, a prominent name in hockey equipment design and manufacturing, is excited to introduce its latest initiative, the "We are hockey" campaign. This initiative is a heartfelt celebration of the brand's rich legacy, spanning an impressive 125 years in the sport. It also highlights CCM’s commitment to bringing a more inclusive and community-oriented future to hockey.

Embracing Every Player's Journey

At the heart of the "We are hockey" campaign lies a mission to empower every player, ensuring they feel represented in every locker room. CCM's vision is clear: making hockey more accessible and welcoming for individuals regardless of gender, background, age, or lifestyle. It is essential to ensure that all players feel at home both in their gear and on the ice. This strategy aims to inspire young aspirants to realize their dreams of greatness and potentially etch their names alongside the legends of the game.

The Future of Hockey is Inclusive

CCM Hockey acknowledges the transformative power of hockey and thus aims to foster a sense of belonging within the community. The campaign promotes an environment where players at all levels can feel comfortable and confident. The commitment is to ensure that no stone is left unturned in the quest for growth throughout hockey's landscape—from the city parks where children play to the grand arenas where professionals shine. This collective movement is designed to usher in an era where diversity is celebrated, and every player knows they are an integral part of this journey.

Honoring a Proud Legacy

The brand's history isn’t just a timeline of achievements; it’s a testament to the relentless pursuit of innovation and excellence in hockey. As Robert Zaring, VP of Global Marketing for CCM Hockey, suggests, "Time over time we have pushed the envelope and set new standards for performance." This rich tradition continues to be the driving force behind developments in hockey gear, ensuring that players and goalies alike have the resources that resonate with their passion for the game.

Collaborative Innovations Shape the Sport

With collaborations with professional players, advisors, and hockey associations, CCM Hockey has created equipment that empowers every participant. This ongoing dedication to listening to the community lays the groundwork for an exciting future. Every piece of equipment is a reflection of players’ voices, ensuring their needs and aspirations are met. Experiences shared by those who live and breathe hockey have inspired designs that resonate deeply with the core of the sport.

About CCM Hockey

CCM Hockey is not just a supplier of hockey equipment; it equips more professional players than any other brand worldwide. With operations that span multiple continents, including Canada, the United States, Europe, and Asia, CCM proudly outfits stars of both the NHL and PWHL. Players like Connor McDavid, Auston Matthews, Sidney Crosby, and many others trust CCM for their needs on the ice. Additionally, the company serves as the official outfitter for several leagues and associations, including the PWHL and NCAA teams.

Frequently Asked Questions

What is the main goal of the "We are hockey" campaign?

The campaign aims to empower and include every player in the hockey community, ensuring they feel comfortable and represented.

How long has CCM Hockey been in the market?

CCM Hockey has an impressive history spanning 125 years in the hockey equipment industry.

Who are some notable players using CCM equipment?

CCM Hockey equips many professional stars, including Connor McDavid, Sidney Crosby, and Auston Matthews.

What message does CCM Hockey want to convey with this campaign?

CCM Hockey aims to promote inclusivity and community, encouraging all players to be a part of hockey's evolving narrative.

Is CCM involved in any specific leagues?

Yes, CCM is the official supplier for the PWHL and various NCAA teams, showcasing their commitment to the sport's growth.

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