Carvel Ice Cream Cakes Unveils Exciting New Identity
Updated packaging, logo, and tagline bring Carvel's playful spirit to the forefront, appealing to a new generation of ice cream cake enthusiasts.
Transforming Everyday Moments into Memorable Celebrations
With a fresh design rolling out across grocery stores nationwide, Carvel Ice Cream Cakes has taken a bold step to make every occasion cake-worthy. This vibrant update not only enhances the visual appeal of the brand but also aims to turn regular days into special celebrations.
Collaboration with I Love Ice Cream Cakes
The stunning new packaging has been developed in partnership with I Love Ice Cream Cakes (ILICC), a subsidiary of Rich Products, renowned for its iconic ice cream cakes. This collaboration emphasizes the brand’s commitment to innovation while remaining rooted in its rich heritage.
A Revitalized Look That Resonates with Consumers
Carvel's refreshed look is more than just aesthetics. It incorporates lively elements like sunny yellow alongside their recognizable cherry red and blue hues. The design not only showcases the brand's extensive history but also its dedication to creating joyful memories through ice cream cakes.
Capturing the Spirit of Tom Carvel
Kim Mrowczynski, Brand Marketing Manager at Rich Products, shared insights into the design process. "We sought to create an eye-catching design that reflects the joy and creativity inherent in our cakes. Our rebranding embodies the playful legacy of Carvel's founder, Tom Carvel, who always aimed to make fun a focal point of his work. We are excited to share that same spirit with today's customers."
Innovation in Product Offerings
In addition to the new branding, Carvel has updated its logo, showcasing a unique twist: the 'V' in Carvel is now designed to resemble a cone with soft-serve ice cream, a tribute to Carvel's invention. Their tagline, "The Original Ice Cream Cake™," clearly underscores their longstanding reputation in dessert history.
A Diverse Range of Ice Cream Cakes
Carvel Ice Cream Cakes are widely available at major grocery retailers, offering a broad selection of flavors and sizes, with accessible pricing starting at $15-$20. Notable favorites include Family-Sized Ice Cream Cake, Strawberry & Vanilla Ice Cream Cake, and seasonal specialties such as the Easter Bunny Cake and Gameball Cake.
Where to Find Carvel Ice Cream Cakes
Shoppers can easily locate Carvel Ice Cream Cakes in the bakery freezer section of grocery stores. A user-friendly product locator on the I Love Ice Cream Cakes website aids customers in finding their favorite flavors conveniently.
About Carvel
Carvel Ice Cream, established in 1934, is celebrated as the United States' first ice cream retail franchise. Over the years, it has cemented its status as a beloved name in the industry. With unique ice cream cakes, including the renowned Fudgie the Whale and Cookie Puss, Carvel continues to delight customers. The company operates 390 locations worldwide, offering exclusive rewards through its Fudgie Fanatics program.
About Rich Products Corporation
Rich's, or Rich Products Corporation, is a family-owned food company that strives to inspire creativity in food preparation. With a vast portfolio that includes cakes, toppings, and frozen goods, Rich's remains a key player in the global food market, with over 100 locations around the world.
Frequently Asked Questions
What is the significance of Carvel's new packaging?
The new packaging aims to capture the playful spirit of the brand while attracting a younger audience to its iconic ice cream cakes.
How does Carvel incorporate its heritage into its new design?
The design features vibrant colors and playful elements that pay homage to Carvel's rich history and legacy in the ice cream industry.
What types of cakes does Carvel offer?
Carvel offers a variety of flavors and sizes, including Family-Sized Ice Cream Cake and themed cakes for various celebrations.
Where can I buy Carvel Ice Cream Cakes?
Carvel Ice Cream Cakes are available at most major grocery retailers, and a locator tool on their website helps find them nearby.
When was Carvel founded?
Carvel was founded in 1934 and has a long history as the first retail ice cream franchise in the United States.
