Caribe Cooler Set to Make Waves in the U.S. Beverage Scene
The Iconic Mexican RTD Brand Lands in the U.S.
HOUSTON — The wait is finally over. Starting in the summer of 2025, Caribe Cooler, a Mexican favorite in the ready-to-drink alcoholic beverage category, will officially make its debut in the United States. This exciting launch will first take place in Southern California, a vital market for the brand's anticipated international expansion.
With over 37 years of cherished tradition and cultural significance in Mexico, Caribe Cooler has become a beloved choice for many consumers. Known for its vibrant fruit flavors and refreshing taste, this beverage appeals to those looking for something enjoyable and easy to consume. Initially, Caribe Cooler will be available in convenient 12 oz 4-pack cans featuring its top two flavors: Peach and Tropical (Mango-Pineapple). The drink contains 4.7% alcohol by volume and is expected to retail at an inviting price of $9.99 USD.
“Caribe Cooler has connected with generations since 1987. It's a brand made for those who enjoy something tasty, refreshing, and easy to drink,” says Osvaldo Valente, CEO of Bepensa Spirits.
Caribe Cooler is thoughtfully designed for social settings, making it perfect for casual gatherings, parties, or simply relaxing at the beach. It aims to cater to Latino and general market consumers seeking a flavorful and relaxed alternative in the RTD beverage sector.
“We’re very excited about this first step,” adds Frank Scheepers, Commercial Export Director at Bepensa Spirits. “Caribe Cooler has all the right ingredients to stand out in the U.S. market: flavor, history, and a strong personality. We’re committed to establishing a solid presence alongside our trusted distribution partners, who will help propel Caribe Cooler’s journey.”
Eduardo Morales, CEO at Mexcor International, expressed pride in supporting Caribe Cooler’s entry into the U.S. market. “With strong consumer demand for authentic, flavor-driven RTDs, we see significant growth potential for Caribe Cooler. This launch aligns perfectly with our mission to introduce high-quality, culturally relevant brands to American consumers.”
“We’re thrilled to launch Caribe Cooler—a brand with rich heritage and decades of success in Mexico—to the U.S. market,” states Brian Fried, General Manager of Sunset Distributing Company. “With its vibrant, flavor-forward lineup and natural appeal for social occasions, Caribe Cooler is perfectly positioned to resonate with Southern California consumers from the very beginning.”
This launch signifies a new phase for Caribe Cooler as it aims to capture the hearts of consumers and emerge as the most beloved Mexican RTD brand in the United States.
Frequently Asked Questions
What is Caribe Cooler?
Caribe Cooler is a ready-to-drink alcoholic beverage from Mexico, known for its fruity flavors and refreshing taste.
Where will Caribe Cooler first be available?
Caribe Cooler will first launch in Southern California, a key market for its expansion in the U.S.
What flavors will Caribe Cooler offer?
The beverage will initially be available in two leading flavors: Peach and Tropical (Mango-Pineapple).
What is the alcohol content of Caribe Cooler?
Caribe Cooler contains 4.7% alcohol by volume.
What is the suggested retail price for Caribe Cooler?
The suggested retail price for Caribe Cooler is $9.99 USD for a 12 oz 4-pack.
