Capriotti's Sandwich Shop Plans December Debut in Boise
Capriotti's Sandwich Shop, the fast-casual brand known for its handcrafted subs, is set to open its flagship Boise-area restaurant in December. This first opening kicks off a broader plan: three Capriotti's locations are slated for the Boise market, with the flagship leading the way. The focus is simple—bring the shop’s beloved, made-fresh approach to sandwiches to a new community eager for it.
The Local Team Bringing Capriotti's to Town
Husband-and-wife entrepreneurs Brian and Amanda Robertson are behind the Boise expansion. Longtime fans—more than 30 years and counting—they previously owned Robertson Installations in Las Vegas. After relocating to Idaho in 2023, they recognized how many locals already knew and craved Capriotti's. That demand, paired with their own loyalty to the brand, convinced them to bring the shop’s menu to their new home.
First Location, Clear Vision
Drawing on their construction background and their commitment to the brand, the Robertsons are opening the first spot at 200 North Highbrook Way in Star. As Amanda put it, “We’ve met many locals who travel to Las Vegas just to enjoy Capriotti's. We knew we had to bring this fantastic sandwich experience to Boise.” They’ve also secured a lease for a second location, which is expected to open in 2025—part of the three-restaurant plan for the area.
Rooted in Craft: How Capriotti's Makes Its Sandwiches
Founded in 1976, Capriotti's has built its reputation on care and consistency. Every day, teams slow-roast whole, all-natural turkeys in-house—a practice refined over more than 40 years. Each morning, those turkeys are hand-shredded, then piled onto sandwiches while still fresh. The Bobbie—layered with homemade turkey, cranberry sauce, stuffing, and mayo—remains a fan favorite for a reason. It’s the classic comfort flavors, done with intention.
Support That Backs Every Franchise
Capriotti's invests heavily in franchise partner success. The corporate team provides a full slate of support—from marketing and sales to operations and growth planning—so owners can focus on serving guests while building strong, sustainable businesses. It’s a hands-on approach designed to guide franchisees from day one and onward.
Why Boise, Why Now
Ashley Morris, CEO of Capriotti's Sandwich Shop, shared her enthusiasm for the Boise launch: “Partnering with passionate individuals like Brian and Amanda is vital for our expansion. Their dedication to community and commitment to the Capriotti's brand embodies our mission. We believe Boise will enjoy a delightful sandwich experience as we grow our footprint here.” The strategy is straightforward—work with local operators who share the company’s values and know their neighborhoods well.
About Capriotti's Sandwich Shop
Capriotti's is an award-winning national franchise serving cold, grilled, and vegetarian subs, cheesesteaks, and salads at over 175 locations across the United States. Fans often point to The Bobbie as “The Greatest Sandwich in America,” and the brand continues to grow while staying true to its roots. Looking ahead, Capriotti's is targeting over 750 locations by 2032. The franchise has been recognized in Fast Casual’s Top Movers & Shakers List for multiple years, a nod to its consistent quality and momentum.
Frequently Asked Questions
When is the Boise-area opening?
The first Boise-area Capriotti's is anticipated to open in December.
Who’s bringing Capriotti’s to Boise?
Local entrepreneurs Brian and Amanda Robertson—devoted fans of the brand for more than 30 years—are leading the Boise expansion.
What sets the sandwiches apart?
Capriotti's slow-roasts whole, all-natural turkeys in-house every day and hand-shreds them each morning, which anchors the menu in fresh, carefully prepared ingredients.
How many locations are planned for the area?
There are plans for a total of three Capriotti's locations in the Boise market, starting with the flagship opening and a second site already leased for 2025.
What’s the signature sandwich?
The Bobbie—homemade turkey with cranberry sauce, stuffing, and mayo—is the signature. It’s the fan favorite that many call “The Greatest Sandwich in America.”
