Capri Sun's First Bottle Launch in Over 20 Years
In a groundbreaking move set to delight both kids and parents, Capri Sun has introduced its first single-serve bottle in more than two decades. This new offering complements the beloved pouch that has historically been America’s favorite kids’ drink. With this launch, Capri Sun aims to provide a convenient solution for families who are always on the go, ensuring that they can enjoy their iconic flavors anytime and anywhere.
Convenience Meets Family Needs
The newly designed Capri Sun Bottles offer a resealable format that allows for easy transportation and consumption. These bottles deliver 12 ounces of juice, effectively equivalent to two traditional pouches, in popular flavors such as Fruit Punch, Pacific Cooler, and Strawberry Kiwi. This thoughtfully designed product is manufactured to cater to the evolving demands of modern families, particularly those with busy lifestyles.
Why Choose Capri Sun Bottles?
Purchasing beverages has always been a top reason for frequenting convenience stores, yet Capri Sun was often not available in this setting – until now. These bottles are set to change that, giving families access to their favorite drink while shopping at these locales. Made with all-natural ingredients and free from artificial dyes and sweeteners, Capri Sun Bottles retain the trusted quality and taste that parents have come to rely on.
Listening to Consumer Feedback
Capri Sun’s focus on innovation stems from its desire to meet consumer expectations. Over the last few years, a significant volume of feedback from devoted fans has indicated a demand for larger drink sizes, promoting the need for the new bottles. Notably, from 2020 to 2023, about 76 percent of inquiries received by the Capri Sun call center pertained to requests for bigger products. This extensive feedback has fueled Capri Sun's journey into launching individual bottles, reinforcing their dedication to meeting the needs of their audience.
Expansion of Product Line
This initiative comes on the heels of Capri Sun’s previous innovation, the introduction of Multi-Serve jugs, which was the brand’s first major change in over ten years. With this consistent evolution, Capri Sun is cementing its place in the beverage market while entering new retail categories—specifically, convenience stores, thus further broadening its appeal to juice lovers everywhere.
How to Stay Updated
To stay connected with Capri Sun's latest developments and product launches, fans can follow the brand on Instagram at @caprisun. Continued engagement with consumers allows Capri Sun to maintain its relevance and adapt to changing lifestyles.
About The Kraft Heinz Company
Operating under the vision of making delicious food accessible to everyone, The Kraft Heinz Company (Nasdaq: KHC) is committed to delivering transformation within the food and beverage sector. With net sales approaching $27 billion in recent years, the company is steadfast in expanding its range of iconic brands while upholding sustainability and ethical practices. The Kraft Heinz Company endeavors to create a positive global impact while promoting health and wellness through diverse product offerings. To learn more about their mission, interested parties can visit their official website or LinkedIn page.
Frequently Asked Questions
What is the new Capri Sun product?
The new product is a single-serve resealable bottle containing 12 ounces of juice, equivalent to two pouches.
What flavors are available for the Capri Sun Bottles?
Capri Sun Bottles are available in popular flavors including Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
Where can I find Capri Sun Bottles?
These bottles are now rolling out nationwide and can be found in convenience stores and grocery retailers.
Why did Capri Sun introduce a bottle format?
The new bottle format was introduced to meet consumer demand for convenience and larger serving sizes for busy families.
How can I follow Capri Sun for updates?
Fans can follow Capri Sun on Instagram at @caprisun for the latest news and product offerings.
