Canela Media Experiences Remarkable Growth in FAST Streaming
As a leading technology and innovation multicultural media company, Canela Media has announced an unparalleled escalation in its operations. The company has recently broken records across its entire portfolio of FAST (Free Ad-Supported Streaming Television) channels, establishing itself as a dominant force in the Hispanic FAST streaming industry.
Significant Increase in Viewing Hours
In a remarkable surge, Canela Media’s FAST ecosystem achieved over 6 million monthly viewing hours in June this year, showcasing an extraordinary 88% increase year-over-year from 3.2 million hours in the previous year. This growth is a reflection of the company's far-reaching distribution capabilities, forward-thinking programming strategies, and content that resonates deeply with both U.S. Hispanic and Latin American viewers.
Strategic Partnerships and Distribution
Karsten Amlie, SVP of Content Distribution and General Counsel at Canela Media, emphasized their dedicated approach, stating, "Our FAST strategy isn't just scaling — it's succeeding because it's built intentionally: for culture, for community, and for choice." The company offers its services through various platforms including Samsung, Roku, LG, Vizio, Xumo, TCL, VIDAA, Fubo, and Plex, making it one of the most extensive Latino FAST channels available today.
Diverse and Engaging Content Portfolio
The Canela.TV app now boasts an impressive 70-channel FAST guide that has grown in size and scope over the past year. Canela Media’s portfolio includes:
- 20 owned-and-operated channels featuring popular content such as:
- Top novelas: Noteworthy series include Novelas Turcas, Pasiones Legendarias, and Novelas Brasileñas.
- Popular film channels: The collection comprises Hollywood y Más, Clásicos, Cine Picante, among others.
- Genre-specific programming: Options for diverse audience preferences such as Canela Deportes, Canela Kids, and Ritmos Inolvidables.
The platform also includes 48 premium partner channels like Hallmark en Español, CNN, and Discovery, providing even greater variety for viewers. Gachi Ciurluini, VP of Content Strategy, reinforces that the lineup reflects the rich tastes of their diverse audience.
Engagement Initiatives and Data Solutions
Canela Media's ecosystem now reaches over 60 million monthly active users, solidifying its reputation as a highly sought-after partner for advertisers looking to establish genuine connections with U.S. Hispanic audiences. Their innovative initiatives include the launch of the industry’s first AVOD loyalty program, known as Club Canela. This program incentivizes users to engage with the content they enjoy by offering rewards.
Powerful Data Targeting
To enhance advertising strategies, Canela Media has also introduced Canela Audience Solutions, which empowers brands with advanced audience targeting capabilities. By leveraging proprietary data, brands can effectively reach U.S. Hispanic audiences across various English and Spanish-language OTT platforms.
About Canela Media
Canela Media stands as a trailblazer in the media landscape, focusing on innovation and technology. The company offers a suite of audience solutions including Canela.TV, Club Canela, and Canela Studios, all designed to reach and engage U.S. Hispanic audiences through relevant content. Their streaming service features extensive libraries of culturally relevant programming, including various genres and live streaming options. Canela Studios contributes to this mission by producing original content that resonates with its audiences.
With a mission to provide brands the means to connect with the Hispanic demographic, Canela Media integrates extensive reach, accuracy, and innovative approaches through Canela Audience Solutions. Their significant presence across premium OTT partners and exclusive data solutions ensure that brands can effectively target engaged Hispanic audiences for maximum impact.
Frequently Asked Questions
What is Canela Media known for?
Canela Media is recognized for its innovative approach to multicultural media, especially in Hispanic-focused FAST streaming services.
How much did Canela Media's viewing hours grow?
The company's monthly viewing hours grew by 88%, reaching over 6 million hours.
What platforms feature Canela Media's content?
Canela Media's content can be accessed on platforms like Samsung, Roku, LG, and Vizio, among others.
What types of content does Canela Media offer?
It offers a diverse lineup including novelas, films, sports, and family-oriented programming.
What is the purpose of Club Canela?
Club Canela is a loyalty program designed to reward users for viewing and engaging with content.
