Buyerlink Secures $41 Million Debt Facility with Citigroup
This new facility provides Buyerlink with enhanced flexibility and capacity for ongoing growth
Buyerlink, a prominent online auction marketplace focused on performance-based marketing, has successfully secured a new debt facility worth $41 million from Citigroup. This financing arrangement is intended to strengthen Buyerlink's capital structure, enabling the company to pursue its growth strategies both organically and through targeted acquisitions.
The new agreement not only presents Buyerlink with better terms but also signifies strong confidence from the financial market in the company, reflecting a positive outlook on its growth potential.
Payam Zamani, the Founder and CEO of One Planet Group, which owns Buyerlink, shared his excitement about the partnership, stating, "I'm thrilled to collaborate with the team at Citi. They have been excellent to work with during this process, and we look forward to deepening our relationship in the months and years ahead."
Ted Bell, Director of the Technology Commercial Banking Group at Citi, expressed his admiration for Buyerlink, saying, "We are impressed by Buyerlink's strategic vision and operational expertise. Our partnership is built on a shared commitment to fostering innovation and market leadership. We are eager to continue supporting Buyerlink as it enhances its capabilities and solidifies its position in the digital marketing and ad tech industries."
In recent years, Buyerlink has achieved remarkable growth, expanding its business by over 200%. This expansion has been driven by both organic growth and strategic acquisitions. The company has made significant inroads into the automotive sector, generating more than one million buyer leads each month. Additionally, Buyerlink serves a diverse range of industries, including real estate, home services, insurance, and legal services.
About Citigroup
Citi is a leading banking partner for institutions with cross-border needs and is recognized as a global leader in wealth management. It serves as a trusted personal bank in its home market and operates in over 180 countries and jurisdictions. Citi offers a comprehensive range of financial products and services to corporations, governments, and individuals.
About Buyerlink
Buyerlink functions as a top online auction marketplace that specializes in performance-based marketing. The company conducts millions of auctions each month, leveraging its patented technology to provide businesses with access to highly targeted consumer demand at any scale. With services such as Enhanced Clicks™, qualified leads, inbound calls, transfers, and pre-set appointments, Buyerlink empowers businesses to connect effectively with customers. Its adaptable platform serves various industries, including automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.
Buyerlink is wholly owned by One Planet Group, a private equity firm committed to fostering strong business ideas while making a positive impact on society and the community. With its global headquarters in Walnut Creek, California, Buyerlink has established a presence with employees in over ten countries.
Media Contact
Bita Milanian
Head of PR & Communications, One Planet Group
pr (at) oneplanetgroup.com
925.237.9036
Frequently Asked Questions
What is Buyerlink's new debt facility about?
Buyerlink has secured a $41 million debt facility from Citigroup aimed at enhancing its growth strategies.
How much has Buyerlink's business expanded recently?
Buyerlink has experienced over 200% growth in the past few years through organic growth and strategic acquisitions.
In which industries does Buyerlink operate?
Buyerlink serves multiple sectors, including automotive, real estate, home services, insurance, and legal industries.
Who is the CEO of Buyerlink?
Payam Zamani is the Founder and CEO of One Planet Group, the parent company of Buyerlink.
What services does Buyerlink provide?
Buyerlink offers services such as Enhanced Clicks™, qualified leads, inbound calls, transfers, and pre-set appointments.