Butterball's Thanksgiving Report Revealed
Butterball, a leader in the turkey industry, is well-known for its quality brand and has just published the Butterball Togetherness Report for 2024. This report sheds light on how consumers plan to celebrate Thanksgiving, reaffirming that turkey remains a popular choice despite ongoing inflation worries.
Consumer Enthusiasm in the Face of Inflation
The report's findings are quite striking, revealing that 86% of consumers plan to gather for Thanksgiving. The average group size is estimated to be nine people. Turkey continues to take center stage, with 87% of hosts intending to serve it. It's the top dish, with 51% of people highlighting it as the most important part of their meal, followed by stuffing at 44%, pie at 32%, and potatoes at 27%.
Impact of Inflation on Celebrations
As the holiday approaches, inflation is a growing concern for many. According to the report, an overwhelming 98% of consumers believe that inflation will influence their Thanksgiving plans, up from 79% last year. Among those surveyed, over half (53%) feel that inflation will affect their celebrations similarly to last year, while 44% anticipate an even more significant impact this time around.
Strategies for Managing Costs
Even with rising expenses, most respondents (52%) don’t plan to change their Thanksgiving traditions due to budget constraints. Those considering ways to cut costs are focusing more on non-food items: 18% intend to save on paper products or decorations, and 17% are thinking about reducing side dishes.
Butterball Turkey Talk-Line Available for Assistance
Rebecca Welch, the director of retail and international brand management at Butterball, stressed the brand's dedication. “Even with inflation and other pressures, people are still committed to celebrating Thanksgiving with turkey as the main dish. Butterball is here to help holiday hosts with our Butterball Turkey Talk-Line,” she shared. The Talk-Line opens on November 1 and is available to assist both novice and seasoned hosts.
Expert Help for Cooking This Holiday
The Butterball Turkey Talk-Line has been a go-to resource for over 40 years, providing help to cooks everywhere. This year, the Talk-Line experts are reachable by phone, text, chat, and through various social media channels to answer any cooking questions. They offer reliable culinary advice, ensuring families can come together around a deliciously prepared Thanksgiving meal.
About the Research
The insights in this report come from an online survey performed by Butterball in collaboration with Circana, involving 1,502 U.S. adults. This survey took place in July 2024, capturing consumer feelings as they gear up for Thanksgiving.
About Butterball
Butterball, LLC stands out as the leading turkey brand in the U.S. For over 60 years, it has been dedicated to bringing families together through wholesome meals. The company offers a range of retail and foodservice products to customers in more than 30 countries. Renowned for its quality and commitment to food safety, Butterball also prioritizes animal welfare and was the first major turkey producer to receive certification from a respected humane organization.
Frequently Asked Questions
What is the Butterball Togetherness Report?
The Butterball Togetherness Report is an annual survey that assesses consumer intentions and perspectives regarding Thanksgiving celebrations, with a specific emphasis on the role of turkey in these gatherings.
How many people are expected to celebrate Thanksgiving?
The report indicates that 86% of consumers are planning to celebrate Thanksgiving, gathering an average of nine individuals this year.
What is the primary dish for Thanksgiving according to the report?
Turkey is identified as the primary dish for Thanksgiving, with 87% of hosts planning to serve it, making it the top choice among consumers.
How does inflation affect consumers' Thanksgiving plans?
Inflation is indeed a significant concern, with 98% of consumers expecting it to influence their Thanksgiving plans, yet many are not inclined to alter their celebrations.
What support does the Butterball Turkey Talk-Line provide?
The Butterball Turkey Talk-Line offers assistance to holiday hosts via phone, text, chat, and social media, providing expert guidance for preparing Thanksgiving meals.
