Burton's New Collection Takes Center Stage in the Snowboarding World
Burton has excitedly announced its latest endeavor, the 'From Burton to the World' collection, which launches with a standout showcase. This limited-edition series of snowboards, apparel, and accessories highlights heartfelt quotes from the late founder, Jake Burton Carpenter. The world will witness the unveiling as top professional snowboarders demonstrate their skills on this remarkable collection in renowned snowy slopes.
A Tribute to Jake Burton Carpenter
In a spirited tribute, the 'From Burton to the World' collection serves as a celebration of Jake's enduring legacy within the snowboarding community. His belief that snowboarding unites people is etched into the words that adorn each item. According to Donna Carpenter, Burton Owner and Chair of the Board, this collection transcends products; it encapsulates the shared passion of snowboarders worldwide.
Snowboarding as a Community
While competitive spirit is evident among athletes, Jake's vision continues to forge a sense of community among snowboarders. The essence of the sport is celebrated through this exquisite collection, aptly named to reflect both the journey and the ethos of Burton's passionate riders.
The Featuring Riders and Their Favorite Quotes
Burton Team riders collaborated with designers to choose quotes that resonated with them personally. This collaboration resulted in the creation of six visually striking snowboards, each incorporating a significant quote from Jake Burton himself. These quotes, reproduced in bold, block lettering, are not merely decorative; they convey the spirit and energy intrinsic to snowboarding.
Introducing the Boards
The first board features the inspiring message: 'HAVE AS MUCH FUN AS POSSIBLE'. The riders on this board include talents such as Oliver Martin from the USA and Gaon Choi from Korea, among others. The fun doesn't stop there; another board reads 'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES', ridden by phenomenal athletes like Anna Gasser from Austria.
Each snowboard in this collection holds a powerful message. For instance, 'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY', is celebrated by riders including Brock Crouch from the USA and Øyvind Kirkhus from Norway. There's also a board featuring the quote 'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL', which resonates with Shuichiro Shigeno from Japan.
A Legacy of Passion and Skill
The collection also emphasizes the spirit of belief and resilience found in another board with the quote 'BELIEVE IN SNOWBOARDING'. This board is cherished by Kaishu Hirano from Japan, a testament to the diverse, global passion for the sport. The phrase 'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS' engages both established and upcoming riders like Cam Melville Ives from New Zealand and Mari Fukada from Japan.
Join the Community Celebration
Through this collection, Burton aims to honor and celebrate the remarkable community of riders, striving to keep Jake's vision alive. The 'From Burton to the World' series not only offers limited-edition snowboards but embodies a deeper connection with fans, allowing them to own a part of snowboarding history. This exclusive collection will be accessible beginning February 3rd on Burton.com and in select flagship stores and partner locations.
Frequently Asked Questions
What is the significance of the collection's launch date?
The collection's launch date marks a celebration of Jake Burton's legacy, allowing fans to connect with the sport and its history.
What products are included in the 'From Burton to the World' collection?
This collection includes snowboards, apparel, and accessories featuring iconic quotes by Jake Burton.
Who are the riders associated with the collection?
The collection features numerous professional snowboarders from around the world, showcasing their skills on the boards.
How can fans purchase items from the collection?
Fans can purchase items starting February 3rd through Burton.com and select flagship stores.
What is the overall message of the collection?
The collection emphasizes community, passion for snowboarding, and the timeless wisdom of Jake Burton Carpenter.
