Exciting Year for Burn Boot Camp: Growth and Expansion
Fast-growing fitness franchise Burn Boot Camp is making headlines as it ends the year with notable achievements in development and profitability. This dynamic brand closed 2025 on a high note, and its performance stands out in an increasingly competitive fitness industry.
Strong Development Results
In a landmark year, Burn Boot Camp signed 51 new agreements and opened 36 new gyms, marking a significant expansion that includes the opening of their first location in West Virginia. Notably, over 60% of these agreements involve existing franchisees, emphasizing their confidence in the brand's proven franchise model.
Community-Driven Culture
The essence of Burn Boot Camp lies in nurturing a community-driven culture that primarily inspires women. With an impressive franchise network composed of over 80% female owners, the brand fosters an environment of empowerment. This focus on community is pivotal as it continues to grow its footprint nationally.
Franchisee Profitability Focus
Franchisee profitability is critical to Burn Boot Camp's strategy. The brand recorded consistent growth in same-gym sales over recent years. According to its 2025 Franchise Disclosure Document (FDD), the average EBITDA across the network was $114,000. Such figures have attracted both new and seasoned franchise partners, reinforcing the franchise’s appeal.
Leadership Insights
Morgan Kline, the CEO and co-founder, reflects on 2025’s results, noting, "Our achievements showcase the strength of our system and the commitment of our franchise partners. We've developed a model that prioritizes profitability at the unit level while ensuring a top-notch experience for members. By focusing on people and deliberate execution, we’ve laid a strong and scalable foundation for future growth."
Recognized Industry Leader
The success of Burn Boot Camp in 2025 garnered significant industry accolades. The franchise secured a place on the coveted Entrepreneur Franchise 500 list for the eighth consecutive time, while also being featured on the Inc. 5000 list for the sixth year in a row. Furthermore, the brand was recognized on Franchise Times’ Top 400 and received honors from Franchise Business Review, highlighting its top rankings for franchises serving veterans.
Innovation and Technology
Innovation remains at the forefront for Burn Boot Camp. The International Franchise Association awarded the franchise for its innovative use of technology, implemented through a partnership with Ironside. Such investments underscore the commitment to providing valuable tools to franchise partners and enhancing member experiences.
Looking Forward to 2026
The upcoming year is poised to be equally impactful for Burn Boot Camp. With plans to continue its rapid growth, the franchise is set to introduce its first-ever Proud Tour in 2026. Led by co-founder Devan Kline, the tour will spotlight member achievements and emphasize themes of pride, consistency, and community support.
New Ventures and Growth Opportunities
The Proud Tour will kick off in Florida and the Southeast, followed by stops in California, Nevada, and Arizona. The tour not only celebrates member success but also aims to inspire potential new franchise partners who wish to create meaningful impact within their communities.
A strategic push is also planned to attract multi-unit, multi-brand operators within the wellness market as Burn Boot Camp aims to open 100 new gyms in 2026. This expansion is seen as a way to complement existing health and wellness services in new customer segments, offering holistic solutions that enhance wellbeing.
Empowering Franchise Partners
Burn Boot Camp is committed to empowering franchise partners, especially women, as they seek to build confidence and community through fitness. As a VetFran member, the franchise provides a 15% discount on initial fees for veteran franchisees, encouraging those who want to embark on their entrepreneurship journey in the health sector.
About Burn Boot Camp
Founded in 2012 by Devan and Morgan Kline, Burn Boot Camp is a strong community-oriented fitness concept that helps women and families lead healthier lives by building not just physical strength but also confidence. With a unique offering of unlimited 45-minute circuit-style camps, complimentary childcare, and a supportive environment, the franchise has built a significant presence across the United States with over 620 gyms in operation.
With transformational workouts accessible through the Burn Boot Camp App, the brand continues to shape lives by delivering expert fitness insights and recovery methods. The co-founders are also authors of the best-selling book, which outlines their philosophy on inner strength and confidence.
Frequently Asked Questions
What is Burn Boot Camp?
Burn Boot Camp is a fitness franchise focused on empowering women and families through community-driven workouts and support.
How many new gyms did Burn Boot Camp open in 2025?
In 2025, Burn Boot Camp opened 36 new gyms as part of its expansion efforts.
What is the average EBITDA for franchisees at Burn Boot Camp?
The average systemwide EBITDA reported for Burn Boot Camp franchisees was $114,000 in their 2025 FDD.
Who are the founders of Burn Boot Camp?
Burn Boot Camp was founded in 2012 by husband and wife duo, Devan and Morgan Kline.
What recognition has Burn Boot Camp received in the fitness industry?
Burn Boot Camp has received multiple accolades, including being ranked in the Entrepreneur Franchise 500 list and Inc. 5000 list, among others, for its growth and profitability.
