Buildout Expands Functionality with New Email Marketing Feature
Buildout, Inc., recognized as a leader in commercial real estate (CRE) technology and automation, has launched its latest feature, Buildout Email Marketing. This innovative tool is designed to improve how brokers and marketing teams promote listings and engage clients effectively.
Streamlined Integration for Users
Available now for all Buildout Showcase and Showcase+ clients, Buildout Email Marketing integrates email delivery, contact management, and branded content creation directly into the existing software platform. This integration eliminates the necessity for third-party email services, providing a seamless user experience.
Enhancing Productivity for CRE Professionals
“This represents a significant advancement in our product strategy and signifies our ongoing commitment to enhancing broker efficiency,” stated Buildout CEO Helen Calvin. “Our goal is to minimize the complexities brokers face in their workflow. We want to save them from juggling multiple systems to complete a single task.”
This newly launched feature is competitively priced, catering to clients seeking to consolidate their marketing operations while reducing dependence on non-CRE platforms. Users can now create and send professional, brand-consistent emails from one unified platform, drastically boosting response times and workflow efficiency.
Meeting User Needs
The inception of Buildout Email Marketing directly targets common challenges faced by users. Insights from a recent survey involving over 380 active customers revealed recurring issues:
- 33% reported difficulties finding the time to design emails
- 27% lacked visibility on email engagement metrics
- 14% expressed frustration with tools that did not align with their brand's professional image
Calvin emphasized, “Brokerage teams have had to make do with generic tools that weren't tailored for the unique demands and rapid pace of commercial deal-making. Buildout Email Marketing addresses that gap, providing a focused solution.”
Future Enhancements and Commitments
The introduction of this feature marks just the beginning of a series of anticipated upgrades scheduled for 2026, reinforcing Buildout’s dedication to providing interconnected automation throughout the brokerage process, from initial engagement to closing deals. Users can look forward to further enhancements, including advanced email editing options and improved data integration.
Exclusive Webinar to Showcase New Features
On January 27, Buildout will conduct a specialized webinar to present the new email marketing feature in action and discuss future enhancements on the horizon. This event is crucial for users eager to maximize their investment in Buildout’s powerful tools.
About Buildout, Inc.
Buildout serves as the AI-powered deal engine for commercial real estate brokerages, automating every aspect from initial client contact to the final commission. As brokers prioritize building relationships and securing listings, Buildout manages the intricate workflows behind the scenes. Trusted by over 50,000 brokers, Buildout transforms manual tasks into intelligent and scalable systems, thereby facilitating more profitable transactions from lead generation to closure.
Contact Information
Amanda Betts
Reach out via email to discuss how Buildout can transform your brokerage's marketing efforts.
Frequently Asked Questions
What is Buildout Email Marketing?
Buildout Email Marketing is a newly launched feature that centralizes email marketing tools for brokers within the Buildout platform.
Who can access Buildout Email Marketing?
All Buildout Showcase and Showcase+ customers can utilize this new feature to enhance their marketing capabilities.
How does Buildout Email Marketing improve efficiency?
This feature streamlines communication by integrating email management into the Buildout platform, thus enhancing overall workflow efficiency.
What type of improvements can users expect in 2026?
Users can look forward to richer email editing functionalities and enhanced data ingestion capabilities as part of Buildout’s commitment to continuous improvement.
How can users participate in the upcoming webinar?
Interested users can sign up to join the exclusive webinar scheduled for January 27 to learn more about the new feature in detail.
