BUBS Brings Beloved Swedish Candies to American Candy Aisles
Beloved Swedish candy makes its U.S. debut, delivering fan-favorite flavors to store shelves nationwide
BUBS, the iconic Swedish candy brand and social media sensation, is excited to announce its long-awaited arrival in the U.S. Starting soon, consumers will be able to find the brand's signature foamy and gummy candies at leading retailers nationwide, including popular shopping chains.
A Candy Phenomenon
BUBS has developed a passionate following in Sweden since its inception in 1992, but it was social media, particularly TikTok, that propelled the brand into the international spotlight in recent years. Captivating videos showcasing the candy's unique texture and playful shapes went viral, generating immense interest from candy enthusiasts across America.
Consumer Excitement
"The enthusiastic response from our fans in the U.S. has been truly remarkable," shared Åsa Gisel, Marketing Manager of International Expansion at BUBS. "We are thrilled to make our Swedish candies available more widely, inviting even more people to enjoy the unique delight of our signature chew."
Candy Launch Details
The launch will feature BUBS’ iconic shapes and carefully curated flavors, all packaged in five-ounce bags, starting at a retail price that is budget-friendly.
- Sour Tutti Frutti Diamonds: A colorful explosion of sweet fruit flavors with a delightful, airy chew.
- Sour Lemon Raspberry Skulls: These bold and tangy, sour faces are sure to please your taste buds.
- Sour Strawberry Vanilla Diamonds: The bright zing of strawberry fused with creamy vanilla sweetness.
- Sweet Banana Toffee Ovals: A rich combination of ripe banana and buttery toffee in a chewy bite.
The Swedish Candy Tradition
In Sweden, candy consumption is a cherished tradition, with the country boasting some of the highest per capita candy intake globally. Each weekend, families engage in lördagsgodis, meaning "Saturday sweets," where they select a mix of their favorites from local shops. BUBS has been a staple in these sweet assortments for generations, and its U.S. debut marks an exciting expansion of this beloved Swedish custom for American fans to experience.
Commitment to Quality
BUBS is dedicated to maintaining traditional Swedish flavors and textures while using high-quality ingredients. The brand ensures that all candies are vegan-friendly and crafted without gelatin, as well as free from high-fructose corn syrup, trans fats, and artificial colors.
Pop-Up Experience
This fall, BUBS plans to captivate candy lovers in the U.S. with an engaging pop-up experience in a bustling city. More exciting details about this colorful event will be announced soon.
For additional information, fans can visit the official website and follow BUBS on their social media channels to stay updated on new product releases and events.
Frequently Asked Questions
What types of candies does BUBS offer?
BUBS offers a delightful range of chewy and foamy candies, such as Sour Tutti Frutti Diamonds and Sweet Banana Toffee Ovals.
When is BUBS launching in the U.S.?
BUBS candies are set to hit U.S. shelves soon, making them widely available for consumers.
Are BUBS candies vegan?
Yes, BUBS candies are vegan-friendly, made without gelatin and other animal-derived ingredients.
Where can I find BUBS candies?
BUBS candies will be available in major retailers across the country, including popular grocery and convenience stores.
What inspired BUBS to expand to the U.S.?
The brand was inspired by the overwhelming demand from U.S. candy lovers who fell in love with BUBS through viral social media content.
