Bubble Agency Expands Through Acquisition of HighRez
In a significant move to bolster its offerings and broaden its reach in the technology landscape, Bubble Agency has acquired HighRez, a marketing communications agency specializing in the physical security and media technology sectors. This acquisition is a strategic part of Bubble Agency's growth plan and marks a celebration of its 25th anniversary.
Enhancing Expertise and Market Presence
Bubble Agency, renowned for its leadership in technology public relations, marketing, and events, operates under the guidance of CEO Sadie Groom. The agency serves notable brands within the media, audiovisual (AV), and sports technology industries, including Globecast, Yamaha, and others. On the other hand, HighRez, guided by industry veterans Véronique Froment and Doug Hansel, has an impressive clientele that includes leaders such as Genetec and IMAX. By incorporating HighRez into its portfolio, Bubble Agency enhances its capabilities, especially in the physical security sector, and extends its geographical reach into the East Coast of the United States.
Benefits to Clients
The merger not only increases the service offerings but also ensures that clients will receive enhanced support thanks to the combined resources of both agencies. With HighRez adopting the Bubble Agency brand, clients can expect a more comprehensive marketing and communications strategy, enriching their experiences and opportunities.
Strategic Location and Local Collaboration
HighRez’s presence in the greater Boston area allows Bubble Agency to establish significant connections across the East Coast. This geographical advantage promises improved collaboration with clients and media representatives in the area. The resulting synergy is expected to yield exceptional results for all stakeholders involved.
Leadership Insights on the Acquisition
Expressing enthusiasm about the acquisition, Sadie Groom remarked on the shared commitment to offer extraordinary service. This collaboration is an exciting opportunity that allows both agencies to leverage their strengths for the benefit of their clients. The combined expertise will enable them to navigate new market dynamics successfully.
Commitment to Excellence and Client Relationships
HighRez team members are dedicated to maintaining the high standards of service that their clients have relied on for over two decades. The senior executives from HighRez will continue their roles, ensuring consistency and familiarity for their clients. This approach guarantees that while operations expand, the trusted relationships will remain intact.
The Path Forward
As Véronique Froment, the founder of HighRez and now Vice President of Strategic Accounts at Bubble Agency, indicated, the focus will be on providing even more resources and global reach, while still delivering personalized attention. The aim is to equip clients with robust support to help them realize their growth objectives.
About Bubble Agency
Founded in 1999, Bubble Agency has positioned itself as a leading PR, marketing, and events force within the B2B technology sector. With a well-established presence including offices in London and Los Angeles, the agency uses its extensive knowledge and network to transform businesses and drive their success.
About HighRez
For over 23 years, HighRez has provided exceptional marketing communications services, focusing on client success within the physical security and media technology landscape. Their tailored solutions allow companies to effectively share their narratives and achieve strategic business goals.
Frequently Asked Questions
What does the acquisition of HighRez mean for Bubble Agency?
The acquisition enhances Bubble Agency's expertise in physical security while broadening its market reach, especially on the East Coast.
Will HighRez clients notice any changes following the acquisition?
No, HighRez clients will continue to work with the same trusted senior executives, ensuring continuity and the same high level of service.
How will this acquisition impact future services offered by Bubble Agency?
The merger will expand service offerings, providing clients with greater resources and comprehensive marketing and communications solutions.
What is Bubble Agency's primary focus after this acquisition?
Bubble Agency's focus will be on enhancing client relationships, ensuring quality service, and maintaining personalized attention as they grow.
In which regions will Bubble Agency enhance its presence through HighRez?
The acquisition establishes a stronger presence on the East Coast of the United States, facilitating closer collaboration with clients and media.
