BTS Appointed A2P SMS Aggregator for BBIX and SoftBank Corp

BTS Becomes Exclusive Global A2P SMS Aggregator

In a groundbreaking development, Business Telecommunications Services, Inc. (BTS), a prominent player in the communications technology sector, has recently been appointed as the exclusive international A2P SMS aggregator for BBIX, Inc., a subsidiary of SoftBank Corp. This collaboration represents a pivotal moment for BTS, BBIX, and SoftBank, solidifying their five-year partnership.

Enhancing International Communication

As the designated aggregator, BTS will facilitate the termination of international A2P SMS traffic directed towards the SoftBank network. This exclusive appointment requires all communication service providers to channel their SMS traffic through BTS, ensuring both secure and seamless delivery of messages across international borders. The synergy between BTS and BBIX aims to bolster the efficiency of the global messaging landscape.

Driving Innovation through Collaboration

With BTS's robust global presence and BBIX's extensive expertise in market dynamics, this partnership will enable brand managers to navigate intricate regulatory frameworks and broaden their market outreach. By unlocking various cross-selling opportunities, this collaboration is expected to lead to substantial revenue growth while reinforcing the commitment to delivering safe and reliable messaging solutions.

Strengthening the Messaging Ecosystem

BTS is known for its innovative S1 Platform, which is pivotal in supporting the reliability and security of messaging services delivered via the SoftBank network. "As a trusted partner, we are pleased to expand our collaboration with BTS to ensure the seamless aggregation of global A2P SMS traffic,” stated Hideyuki Sasaki, President & CEO of BBIX, highlighting the robust collaboration set to improve communication experiences.

Guaranteeing Reliable Service

In commenting on this collaboration, Norioki Sekiguchi, Vice President of SoftBank Corp.’s Global Business Division, emphasized, "By leveraging BBIX as our official gateway, BTS will ensure the seamless and secure aggregation of international A2P SMS traffic to our network." This assurance aims to enhance the reliability and performance of communications for customers worldwide, fostering a deeper trust in the services provided.

Looking Ahead to Future Innovations

The newly established agreement further cements BTS’s position as a leader within the global messaging industry. As the partnership between BTS, BBIX, and SoftBank progresses, they are committed to designing innovative and scalable solutions that address the ever-evolving demands of the global communications sector.

Andrés Proaño, EVP & CRO of BTS, remarked, "Becoming the exclusive aggregator of A2P SMS for BBIX and SoftBank marks an important milestone in our partnership, which began over five years ago. This collaboration reflects the strength of our relationship and our shared commitment to driving innovation in global communications." Through initiatives like Open Connectivity eXchange (OCX) and Roaming Peering eXchange (RPX), the future looks promising, signifying continued growth and success.

About BTS

BTS is recognized as a leading global provider and technology enabler within the communications technology landscape. The company utilizes its proprietary S1 Platform alongside a vast international network of over 400 direct partners to deliver cutting-edge AI-driven solutions tailored for voice, messaging, cloud communications, and innovative services. As a firm focused on empowering mobile network operators, carriers, and digital entities, BTS supports the operation of over 18 billion voice minutes every year, and maintains extensive cloud telephony in over 90 markets while offering global messaging services.

About BBIX

Founded in 2003, BBIX operates as a carrier-free internet exchange (IX) provider based in Japan, extending its services to regions including Asia, Europe, and the United States. The company excels in providing various connectivity services, including IX, Roaming Peering eXchange (RPX), and Open Connectivity eXchange (OCX), alongside its A2P SMS solutions. BBIX has quickly established itself as a leading IX within Asia, demonstrating continued growth in membership and a widening global footprint.

Frequently Asked Questions

What is BTS's new role with BBIX and SoftBank?

BTS has been appointed as the exclusive international A2P SMS aggregator, providing refined communication services for SoftBank.

How does this appointment affect communication providers?

Communication providers are required to route their international A2P SMS traffic through BTS, enhancing service reliability.

What technologies will be utilized by BTS?

BTS will leverage its S1 Platform to ensure a secure and efficient messaging experience within the SoftBank network.

What does the future hold for this partnership?

The partnership is set to explore various initiatives such as Open Connectivity eXchange (OCX) and Roaming Peering eXchange (RPX).

What impact will this have on customers?

The collaboration promises to provide improved reliability and performance in communications for customers worldwide.

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