bswift Engagement Agency Achieves Third Gold Hermes Creative Award
bswift, recognized for its innovative approach in employee communications and engagement, has once again showcased its expertise by winning the prestigious Gold Hermes Creative Award. This accolade celebrates the outstanding Strategic Benefits Communication and Enrollment Campaign executed for its client Iron Mountain, emphasizing collaboration, communication, and creative strategy.
Successful Partnership with Iron Mountain
The collaboration between bswift and Iron Mountain was strategically designed to enhance the employee experience during a significant benefits platform transition. More than 10,000 employees were impacted by this transition. Iron Mountain's commitment to understanding its workforce needs created the perfect foundation for this effective campaign.
Tailored Multi-Channel Campaign
The award-winning campaign focused on meeting the diverse needs of Iron Mountain's employees, from field staff to office workers. An array of engaging communication methods was utilized, including a redesigned public benefits site, email outreach, newsletters, instructional videos, postcards, and posters. Each element of the campaign was crafted to be as effective and user-friendly as possible.
Impressive Results Achieved
The results of this comprehensive campaign were nothing short of remarkable:
- 20% of employees enrolled in the first 48 hours
- 90.5% active enrollment rate by the time the campaign wrapped up
- 9,500+ visitors on the public site within four weeks
- Email open rates peaked near 64% on individual addresses
Insights from bswift Leadership
Maria Keller, Senior Vice President of Marketing and Communication at bswift, stated, "The bswift Engagement Agency understands that effective benefits communication isn't about checking a box. It's about reaching people in ways that feel personal, clear, and compelling." This reflects their commitment to ensuring that communication is engaging and effective.
Recognition in the Creative Industry
The Hermes Creative Awards, esteemed for recognizing excellence in marketing and communication, are among the most prestigious accolades within the industry. Judged by the Association of Marketing and Communication Professionals, this award celebrates outstanding originality and effectiveness across numerous campaigns.
Alyssa Zeff, Vice President of Communication at bswift, articulated, "Our team doesn't just send messages—we spark connection. When clients like Iron Mountain engage as strategic partners, the impact of the work grows even stronger, showcasing the value of empathetic leadership and holistic understanding."
A Continuing Trend of Success
This Gold Hermes Award win marks the third consecutive year that the bswift Engagement Agency has been honored, reinforcing its reputation as a reliable partner in crafting benefit engagement strategies through innovative creativity.
Broadening Creative Horizons
The campaign for Iron Mountain illustrates just a portion of bswift's expansive creative reach. The agency was also recognized with an honorable mention for its innovative campaign with Ulta Beauty, further underscoring its capacity to create engaging and impactful communication strategies across varying sectors, even those as dynamic as retail.
About bswift
bswift LLC stands out as a leading provider of cloud-based benefits technology and services. With a core mission of continuous innovation and a commitment to a people-first culture, bswift empowers organizations to create rewarding experiences that engage employees effectively, simplify benefit navigation, and enhance overall utilization. Their advanced, flexible platform offers personalized online enrollment, interactive decision support, AI-driven benefits guidance, ACA compliance reporting, and custom communication solutions. To learn more, visit bswift.com.
Frequently Asked Questions
What is the Gold Hermes Creative Award?
The Gold Hermes Creative Award recognizes outstanding achievements in marketing, communication, and design, celebrating creativity and effectiveness in campaigns.
What campaign did bswift win the award for?
bswift won the award for their Strategic Benefits Communication and Enrollment Campaign for Iron Mountain.
How did Iron Mountain benefit from bswift's campaign?
The campaign increased employee engagement during a benefits platform transition, resulting in a high enrollment rate and significant user visits.
What types of communication methods were used in the campaign?
Methods included a redesigned public benefits site, emails, newsletters, videos, postcards, and posters.
Where can I learn more about bswift's services?
More information about bswift and its offerings can be found on their official website, bswift.com.
