Denis Le Vot Joins BRP as President and CEO
BRP Inc. (NASDAQ/TSX: DOO) is thrilled to announce that Denis Le Vot will step into the role of President and Chief Executive Officer effective February 1, 2026. This announcement comes as the company prepares for a significant transition period, where the established leader, José Boisjoli, will complete his long and impactful tenure as President and CEO.
Leadership Transition at BRP
As Denis Le Vot takes charge, José Boisjoli will also resign from his position as Chair of the Board at the same time. The company has simultaneously appointed Pierre Beaudoin as the new Chair of the Board, while Barbara Samardzich will retain her position as Lead Independent Director, ensuring a stable leadership transition. This change represents an exciting new chapter for BRP, with Denis Le Vot's extensive background in the automotive industry positioning him ideally for success within the powersports sector.
Denis Le Vot: A Leader's Journey
Denis Le Vot arrives at BRP with a strong track record and over three decades of international experience in the automotive industry. He is known for his exceptional leadership skills, particularly in managing global dealer networks and enhancing customer experiences. His appointment as CEO is not only ambitious but also essential considering the growing dynamics of the powersports market, which shares similarities with the automotive world.
In his message, Denis expressed gratitude towards the Board for their trust, signaling his eagerness to lead BRP into this exciting new direction. "I am excited to embark on this new adventure and lead BRP into a new chapter," he stated, acknowledging the company's reputation for innovation and quality.
Future Goals Under New Leadership
Denis Le Vot aims to further enhance the consumer experience and strengthen relationships with dealers, which will be crucial for BRP as it navigates the constantly evolving industry landscape. With BRP's current M28 strategic plan in place, Denis is looking forward to capitalizing on its strengths and driving sustainable growth.
Barbara Samardzich, Lead Independent Director, emphasized trust in Denis's capabilities to leverage his knowledge and experience to generate value for all stakeholders. She highlighted the synergy between the powersports and automotive industries as a substantial opportunity for growth and innovation.
José Boisjoli's Contributions and Legacy
Reflecting on his nearly four-decade-long career, José Boisjoli played an instrumental role in transforming BRP from a private company into a leading global powersports Original Equipment Manufacturer (OEM). His leadership has been marked by significant milestones, including remarkable growth and competitive positioning in the market. As he prepares to pass the torch, Boisjoli expressed confidence in Denis, stating, "I believe BRP is well-positioned to continue its successful journey under his leadership."
Beyond his corporate achievements, José's commitment has cultivated a strong team at BRP, ensuring that the company is equipped with the talent necessary to maintain its leadership in the industry.
Denis Le Vot's Background
Denis Le Vot's professional journey began with an engineering degree from the École des Mines de Paris. His career kicked off at Renault Group, where he dedicated 30 years to various international leadership roles. These positions allowed him to develop expertise in marketing, sales, and team management across diverse territories, including France, Russia, and the United States. His most recent role was as Executive Vice President and CEO of Dacia Brand.
This extensive experience solidifies Denis Le Vot's qualifications for steering BRP towards future advancements, particularly as the company looks to innovate and expand its electric vehicle offerings.
About BRP Inc.
BRP Inc. stands at the forefront of the global powersports industry, celebrated for its innovative spirit and consumer-centric approach. With a diverse portfolio that includes brands like Ski-Doo, Sea-Doo, and Can-Am, BRP continues to redefine adventure and exploration. The company, founded over 80 years ago, reported an annual revenue of CA$7.8 billion, showcasing its global reach and commitment to excellence.
Frequently Asked Questions
Who is the new CEO of BRP?
The new CEO of BRP is Denis Le Vot, who will take on the role starting February 1, 2026.
What is the background of Denis Le Vot?
Denis Le Vot holds an engineering degree and has over 30 years of experience in the automotive industry, holding various leadership roles at Renault Group.
What will happen to José Boisjoli?
José Boisjoli will retire from his role as President and CEO and will step down from his position as Chair of the Board.
What is BRP's strategy moving forward?
BRP is focused on its M28 strategic plan, aiming to leverage its strengths to drive long-term growth and innovation.
What products does BRP offer?
BRP offers a wide range of powersports products, including snowmobiles, watercraft, and off-road vehicles, while also developing new electric models.
