Brooks Running Achieves Record-Breaking Revenue in 2024
Brooks Running finished 2024 with an impressive surge in global revenue, boasting a 9% increase from the previous year. This growth has been the result of strategic expansion efforts that have enhanced the brand’s presence in every region and channel worldwide. Importantly, this marks the eighth consecutive year of growth for Brooks, which has achieved a remarkable 13% compound annual growth rate over the eight-year period. The brand excelled particularly in the EMEA market, significantly outpacing the overall growth rates in performance running markets in various European countries.
Strong Performance in Key Markets
In the Asia-Pacific and Latin America (APLA) regions, Brooks reported a staggering 228% year-over-year increase in sales in China, affirming its status as the second largest running market globally. Furthermore, for the third year in a row, Brooks proudly maintained its position as the top adult performance running footwear brand in the competitive U.S. national retail sector. In the specialty retail channel, which is known for its rigorous standards, Brooks achieved a notable 19% increase compared to the previous year.
The Rise of Running Participation
In 2024, participation in running events across the globe witnessed an 8% upswing in the U.S. alone. According to data from Strava, running is recognized as the fastest-growing social sport, reflecting the increasing popularity and community engagement surrounding running activities. Dan Sheridan, CEO of Brooks, highlighted, "The sun is shining on the performance running category, and we continue to welcome new people into the sport and our brand." This welcoming approach, combined with top-notch running gear, has significantly contributed to the brand's strong performance.
Product Innovations Driving Success
Core product innovations have been central to Brooks’ success in 2024. All of the brand’s key footwear franchises unveiled new versions for the first time since 2021, resulting in a notable 12% increase in active sales. The Ghost and Adrenaline GTS models emerged as frontrunners, capturing over 10% of the U.S. retail market share. Notably, the Ghost Max saw a remarkable 203% increase in global revenue during its first complete year of sales.
New Launches and Market Impact
The introduction of the Glycerin Max in September marked a significant achievement for Brooks, showcasing the brand's ability to captivate the market. On its launch day, it topped sales on Tmall, China’s largest online retail platform, and gained a solid market share in the U.S. specialty retail channel within its debut week. Additionally, Brooks’ Hyperion speed franchise experienced significant growth, particularly in China, where competitive runners prominently influence the marketplace.
Engaging with Diverse Audiences
Brooks’ global brand platform, “Let’s Run There,” debuted in 2024, reflecting the evolving relationship consumers have with running. This initiative celebrates a comprehensive view of health and wellness while seeking to inspire individuals to run their own paths. In Q4, a partnership with actor Jeremy Renner aided this effort, leading to significant recognition at the prestigious Clio Awards.
Partnerships and Community Engagement
Brooks also sought to connect with newer audiences through collaborations in 2024, such as with Extra Butter, a well-known New York City streetwear brand. Additionally, Brooks was named the Official Off-Ice Performance Partner of the NHL’s Seattle Kraken, further solidifying its visibility. In a significant endorsement, runDisney announced that Brooks would serve as the official running shoe for its beloved race series, enhancing brand prestige.
Investing in the Running Community
Brooks’ commitment to supporting the running community has been demonstrable in its investment of more than $6 million in global community programs, aiming to uplift over 800,000 runners. This includes contributions to initiatives like parkrun and the Future Run program, designed to foster youth participation in running sports.
The brand also celebrates remarkable achievements from its athletes, including Olympic medalists and world record-holders, demonstrating its investment in high-performance athletics. This commitment showcases Brooks' dedication to the sport and the well-being of the running community.
About Brooks Running
Brooks Running manufactures high-quality performance running footwear, apparel, and gear distributed internationally. The brand aspires to motivate individuals to embrace running and active lifestyles by providing innovative gear designed to enhance physical performance and overall wellness. For over a century, Brooks has remained committed to advancing motion science and technology, ensuring their products empower every type of runner.
Frequently Asked Questions
What recent growth has Brooks Running experienced?
Brooks Running recorded a 9% increase in global revenue in 2024, marking its eighth consecutive year of growth.
Which products contributed significantly to Brooks' revenue in 2024?
The Ghost and Adrenaline GTS models played a crucial role in revenue, together commanding more than 10% market share in U.S. performance running footwear.
What is the “Let’s Run There” campaign?
This is Brooks’ global brand platform launched in 2024, designed to inspire individuals to run by connecting health and wellness with the running community.
How much has Brooks invested in community programs?
Brooks has committed over $6 million to community impact programs, positively impacting over 800,000 runners worldwide.
What notable partnerships did Brooks establish?
In 2024, Brooks formed partnerships with Extra Butter, the NHL’s Seattle Kraken, and was named the official running shoe for runDisney's race series.
