Brookdale Senior Living Celebrated for Innovative Campaigns
Brookdale Senior Living is thrilled to announce that it has received recognition with two prestigious awards at the 2025 Aspect Marketing & Advertising Awards. The company earned top honors in the categories of Audio/Radio/Podcast Campaign and Social Media Campaign within the Senior Housing & Senior Living segment.
Acknowledgment from the Industry
The Aspect Marketing & Advertising Awards are bestowed by experts in the field of healthcare marketing, celebrating creativity and strategic excellence in campaigns that make a measurable impact within the senior care sector.
Recognized Campaigns Making a Difference
Brookdale was awarded the Audio/Radio/Podcast Campaign recognition for The Grey Take, a newly launched podcast series aimed at adult children supporting aging parents. This series aims to facilitate real conversations, providing expert insights and genuine stories to assist caregivers in managing one of life's most convoluted and emotional journeys.
Additionally, the company captured the top position in the Social Media Campaign category for Make It Mine. This web video series highlights personal stories featuring apartment transformations for Brookdale residents. The series is designed to show how personalized living spaces can significantly enhance the comfort, independence, and overall well-being of residents.
Leadership Comments on the Recognition
Brookdale's Chief Marketing Officer, David Cygan, expressed pride in these honors, stating, "We are honored to receive two Aspect Awards this year. These recognitions reflect the strategic importance of our marketing initiatives and the meaningful connection they create with our audiences. Both The Grey Take and Make It Mine have demonstrated measurable impact and strong alignment with our mission."
These awards underscore Brookdale's ongoing commitment to producing high-quality, relevant content that enhances engagement and supports the needs of residents, families, and caregivers alike.
Listening and Watching Opportunities
Listeners can enjoy The Grey Take on popular platforms like Spotify and Apple Podcasts. As for the Make It Mine series, seasons one through five are already available for viewing, with season six set to launch soon, ensuring continuous engagement through creative content.
About Brookdale Senior Living
Brookdale Senior Living Inc. is recognized as the leading operator of senior living communities in the nation. As of late 2025, the company operates 589 communities across 41 states, supporting around 52,000 residents. Brookdale is dedicated to enriching the lives of seniors through compassionate care, clinical expertise, and exceptional service.
With a variety of offerings, including independent living, assisted living, memory care, and continuing care retirement communities, Brookdale empowers seniors to live with dignity, connection, and purpose. Their focus is strengthened by deep knowledge in healthcare, hospitality, and real estate, creating opportunities for wellness and meaningful relationships in environments that feel like home. Brookdale's core principles of passion, courage, partnership, and trust guide its mission to redefine senior living for a brighter and healthier future.
Frequently Asked Questions
What awards did Brookdale Senior Living win?
Brookdale Senior Living received two 2025 Aspect Marketing & Advertising Awards for its podcast and social media campaigns.
What is the goal of The Grey Take podcast?
The Grey Take podcast aims to support adult children caring for aging parents by providing expert insights and personal stories.
What does the Make It Mine series focus on?
The Make It Mine series highlights personal apartment makeovers to enhance comfort and well-being for Brookdale residents.
Who is the Chief Marketing Officer of Brookdale?
David Cygan serves as the Chief Marketing Officer of Brookdale Senior Living.
How many communities does Brookdale operate?
Brookdale operates 589 communities across 41 states, serving approximately 52,000 residents as of late 2025.