Broad Arrow Auctions Announces Unique Online Collector Car Event
Broad Arrow Auctions, a Hagerty company (NYSE: HGTY), has set the stage for an exhilarating online collector car auction titled Global Icons to take place in January 2026. This innovative auction experience will be enhanced by live preview displays at various locations across Europe, including the UK. Unlike any previous offerings, the Global Icons auction will feature different segments, comprising both collector car sales and a dedicated memorabilia auction.
Innovative Auction Format for Collectors
Joe Twyman, the VP of Sales for Broad Arrow’s EMEA Region, shared his enthusiasm for this new auction format, stating, “Global Icons introduces an exciting opportunity for our clients and bidders alike. Our enhanced presence in the UK and Europe allows us to offer an immersive online auction experience while giving bidders a unique chance to inspect vehicles in person alongside knowledgeable car specialists.” This promise of dual access enhances the engagement for those involved in the collector car community.
Diverse Offerings Expected at Global Icons
Participants can look forward to an impressive array of vehicles showcased in the Global Icons: Europe Online and Global Icons: UK Online segments. Featuring pre-war, post-war, and modern collector cars, these auctions will highlight vehicles deemed ‘iconic’ for their cultural significance and historical importance. This approach presents a fresh take on how such auctions can cater to both seasoned collectors and newcomers.
A Sneak Peek into the Auction Highlights
One standout vehicle already confirmed for the auction is a 1971 Lamborghini Miura P400 S, chassis no. 4809. With an estimated value of €1.6 million to €1.8 million, this car represents a spectacular offering and is sure to capture the interest of serious bidders. Carefully restored between 2006 and 2011 and now presented in period-correct colors, this model is not just a car; it embodies the innovation and design excellence of Lamborghini.
Memorabilia Collectibles Up for Grabs
Alongside exceptional cars, the Global Icons auction will present around 100 lots of sought-after motorsport memorabilia. Items include memorabilia related to legendary figures such as Ayrton Senna and Michael Schumacher, enhancing the overall appeal to fans of motorsport and racing history.
How to Participate and What to Expect
Users looking to get involved can seek information on lots via the Broad Arrow Auctions website, with bidding commencing on January 23, 2026. The auction will conclude for Europe Online and UK Online on January 30, while memorabilia bidding will wrap up on February 1. Broad Arrow's commitment to delivering value and unique experiences in the collector car market sets them apart.
In-Person Previews and Buyer Details
Throughout the auction period, in-person previews will be held at strategic locations across Europe, including Broad Arrow’s headquarters at Bicester Motion. This element adds an invaluable layer to the auction by connecting bidders with specialists who can provide deeper insights into the vehicles available.
For those interested in consigning their vehicles or memorabilia, Broad Arrow invites collectors to reach out via their website or contact Broad Arrow’s specialists. A buyer’s premium will apply to all transactions, further ensuring a smooth, professional auction process.
Frequently Asked Questions
What is the Global Icons auction?
The Global Icons auction is a unique online event scheduled for January 2026, featuring both collector cars and memorabilia.
When does bidding start and end?
Bidding opens on January 23, 2026, and will close for different segments on varying dates from January 30 to February 1.
Where can I view the auction lots?
Details regarding all auction lots will be available on Broad Arrow Auctions' official website.
Can I preview the cars in person?
Yes, in-person previews will be conducted at select locations across Europe.
How do I consign my vehicle or memorabilia?
Interested consignors can connect with a Broad Arrow car specialist through the company’s website.
