Brkthru's Continued Revenue Growth Journey
Brkthru, a leading digital media company, has made remarkable progress, marking its eighth consecutive year of revenue growth. The company provides exceptional service, assisting agencies and brands in planning, buying, and optimizing cross-channel campaigns. With over 400 clients spanning nearly 20 industries, Brkthru is setting a benchmark for digital media success.
A Testament to Resilience in Challenging Times
In 2025, Brkthru defied market trends and achieved outstanding results, showcasing the strength of its innovative strategies. Despite facing a tumultuous economy, the company recorded:
- Eight straight years of incremental revenue growth.
- More than 400 active clients, with significant contributions from 119 new advertising agencies.
- A consistent annual growth rate of over 35% in new business revenue for the past six years.
- High client satisfaction rates, consistently above 90% for six consecutive years.
Executive Vice President Anthony McFarlane remarked, "Resilience is the defining word for us. We dug deep to uncover opportunities where others saw barriers, rapidly adapting to meet our clients' changing demands. Our focus on continuous improvement allowed us to excel despite the industry's challenges." In an environment characterized by a 12% year-over-year decline in many sectors, Brkthru's relentless dedication to customer service and innovative marketing strategies propelled the company to success.
Diverse Client Base Fueling Dynamic Growth
Brkthru sets itself apart with its unique approach to digital media. The company successfully caters to a wide array of clients, regardless of their size. With tailored campaigns emphasizing performance, Brkthru serves various sectors, including:
- Destination Marketing Organizations generating significant travel spending through Brkthru initiatives.
- Mass-market retailers, including key grocery chains.
- Highly regulated industries such as healthcare and financial services.
- Government agencies and local governments aiming to enhance personnel recruitment efforts.
President Jonathan Mellinger highlighted, "Our partnerships with fractional CMOs represent vital opportunities, as they appreciate our specialized service. By working collaboratively with brands of all sizes, we provide indispensable access to digital media capabilities and foster authentic partnerships that extend beyond traditional vendor relationships."
Innovative Solutions and a People-First Approach
Brkthru attributes its success to a people-first approach that leverages innovative tools and technologies. Recent upgrades, including:
- The rollout of the new Bravo Platform and AI solutions, streamlining workflow and increasing efficiency across all campaigns.
- Expanded options for targeting audiences across CTV and linear TV, allowing advertisers to measure impact more effectively.
- Exceptional employee retention rates, with over 35% of the workforce remaining with the company for more than five years, ensuring stability and expertise in a fast-evolving market.
With client retention rates exceeding industry averages, Brkthru has established a loyal customer base, where 60% of their top clients have partnered with them for over five years. Mellinger noted, "Our commitment to clients fosters an environment of trust, allowing us to tackle challenges creatively. We believe our unique approach is exactly what the industry demands right now." As they move into the next year, Brkthru is excited to build upon their successes and continue delivering outstanding results for their clients.
About Brkthru
Brkthru stands out as the digital media partner of choice, emphasizing personalized service and committed partnerships. Specializing in complex industries such as healthcare and education, they prioritize tailored solutions that drive real value. Offering a broad spectrum of digital services, including programmatic and mobile advertising, Brkthru combines strategic expertise with a collaborative approach. Their success is reflected in their four consecutive years on the Inc. 5000 list of Fastest-Growing Private Companies.
Frequently Asked Questions
What is Brkthru known for?
Brkthru is recognized for providing exceptional digital media services and strategic partnerships, focusing on personalized client experiences.
How has Brkthru performed in recent years?
The company has marked eight continuous years of revenue growth, outperforming many competitors despite market challenges.
What sectors does Brkthru serve?
Brkthru caters to a diverse clientele, including travel, retail, healthcare, and government sectors.
What sets Brkthru apart from competitors?
Their commitment to flexibility, customized campaigns, and a people-centric approach distinguishes Brkthru from typical digital providers.
How does Brkthru ensure client satisfaction?
Through a focus on strategic partnerships and tailored services, Brkthru maintains high client satisfaction, consistently achieving rates above 90%.
