Brightstar Lottery Partners with SAZKA for Instant Ticket Innovations
Brightstar Lottery PLC (NYSE: BRSL) has reached a significant milestone by entering into a new contract with SAZKA a.s. This strategic partnership allows Brightstar to provide innovative instant ticket games for lottery enthusiasts in the Czech Republic. SAZKA, a leading lottery operator in the region and a subsidiary of Allwyn, will benefit from Brightstar's extensive catalog of instant ticket content and cutting-edge technology, notably the patented Infinity Instants™.
Enhancing Player Engagement Through New Offerings
The collaboration between Brightstar and SAZKA is rooted in a long-standing relationship that has thrived over the years. David Schenk, Chief Marketing Officer of SAZKA, expressed enthusiasm about this partnership, highlighting how it would elevate the player experience in the Czech Republic. Schenk mentioned, "This new agreement ensures that we are well-equipped to provide top-notch lottery experiences and exciting winning opportunities for our players."
A Strong Base for Future Growth
Brightstar's Chief Operating Officer for Italian and International Lottery Operations, Marco Tasso, emphasized the company's deep understanding of the Czech market, thanks to the existing partnership with SAZKA. He stated, "Our favorites among players combined with the newest offerings, including Infinity Instants, will undoubtedly enhance player engagement while supporting responsible growth for the oldest lottery operator in the Czech Republic."
Brightstar's Global Footprint and Expertise
Operating on six continents, Brightstar caters to nearly 90 lottery customers and their players. It stands as the primary technology provider for 26 of the 46 lottery jurisdictions in the U.S., as well as for eight of the world's ten largest lotteries. This vast experience underscores Brightstar's capability and reliability in the global lottery landscape.
About Brightstar Lottery PLC
Brightstar Lottery PLC is recognized as a trailblazer in the lottery sector, focusing on delivering secure and innovative technologies. With a commitment to best-in-class operations, the company excels at providing comprehensive retail and digital solutions, along with award-winning games. This dedication not only helps customers achieve their objectives but also enriches communities through meaningful contributions. Brightstar employs around 6,000 individuals who uphold the company's values of integrity and responsibility.
Commitment to Excellence
Brightstar Lottery's reputation as a trusted partner to governments and regulators stems from its unwavering commitment to high standards of service. By promoting responsible practices, the company ensures that lottery efforts yield positive social benefits, thereby enhancing public trust.
Frequently Asked Questions
What is the purpose of the partnership between Brightstar and SAZKA?
The partnership aims to deliver innovative instant ticket games to enhance the lottery experience for players in the Czech Republic.
What technology is Brightstar providing to SAZKA?
Brightstar is supplying its full suite of instant ticket content, including its patented Infinity Instants™ technology.
How many lottery customers does Brightstar serve globally?
Brightstar serves nearly 90 lottery customers across six continents.
What is Brightstar Lottery's commitment to responsible practices?
Brightstar prioritizes responsible growth and community enrichment through its lottery operations and technology.
How many employees does Brightstar Lottery PLC have?
Brightstar Lottery PLC employs around 6,000 individuals dedicated to upholding the company's values.
