Brighton Jones Promotes Melinda Torres to Chief Marketing Officer
Brighton Jones, an independent wealth management firm committed to aligning clients' wealth with their values and passions, has announced the promotion of Melinda Torres to the role of Chief Marketing Officer.
Melinda joined the Brighton Jones team in early 2025 after her branding agency, Doubleknot Creative, became part of the firm. With her extensive experience ranging over 15 years of collaboration with Brighton Jones, she has played a pivotal role in enhancing the firm's marketing strategies and brand presence. Her leadership as Managing Director of Brand and Product Marketing led to significant advancements in how the firm engages with clients, team members, and the wider market, particularly during growth initiatives.
In her new role as Chief Marketing Officer, Melinda is tasked with guiding the Marketing organization, overseeing key areas such as brand strategy, performance marketing, events, client communities, and communications. This position allows her to lead the ongoing evolution of Brighton Jones’ brand and ensure that all marketing efforts are aligned with both growth objectives and the company’s culture.
Reflecting on her journey, Torres shared, "Working with the Brighton Jones team has been a privilege since 2011, and I am excited to take on the CMO role at such a transformative time for the firm. Our focus on branding as a strategic tool significantly supports our people, clients, and overarching vision."
Jon Jones, CEO and co-founder of Brighton Jones, emphasized Torres' unique capability to blend branding, client experience, and business strategy authentically. He stated, "Her promotion to CMO symbolizes our commitment to harnessing brand strategy to scale up purposefully. Melinda brings a creative and compassionate perspective that will enhance our marketing and client experiences greatly."
About Brighton Jones
Brighton Jones is a premier wealth management firm, supporting over 5,500 clients with more than $30 billion in assets under advisement. The firm is recognized for its innovative Personal CFO approach, which collaborates with clients on their comprehensive financial landscape, aligning resources with their values and life aspirations. By moving beyond conventional financial planning, Brighton Jones empowers clients to lead enriched, impactful lives aligning with their goals. For additional information, please visit brightonjones.com.
Frequently Asked Questions
What is the role of the new Chief Marketing Officer?
The Chief Marketing Officer oversees brand strategy, performance marketing, client communities, and the overall marketing approach of Brighton Jones.
How long has Melinda Torres been with Brighton Jones?
Melinda Torres joined Brighton Jones in March 2025 but has collaborated with the company for over 15 years prior to her official role.
What distinguishes Brighton Jones in wealth management?
Brighton Jones focuses on comprehensive financial strategies that align clients’ wealth with their personal values and life goals, using a Personal CFO model.
What is Brighton Jones’ client base size?
Brighton Jones serves over 5,500 clients and manages assets exceeding $30 billion.
What is the vision behind Brighton Jones' brand strategy?
The vision integrates branding as a strategic tool to strengthen relationships with clients, support team members, and foster long-term growth and values alignment.
