Bragg Gaming Group Formulates New Partnership with Caesars Entertainment
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), a leading name in the world of B2B iGaming content and technology solutions, is thrilled to announce an elevated partnership with Caesars Entertainment. This strategic collaboration will primarily focus on technology and game development for the burgeoning markets in the United States and Canada.
Transitioning to a Technology Partnership
This partnership marks a significant shift in the relationship between Bragg and Caesars; it moves Bragg from merely being a content supplier to becoming a vital technology partner. This transformation underscores Bragg's advanced iGaming technology capabilities and expertise in content development.
Driving Future Growth
With this partnership, Bragg is poised to achieve remarkable growth in both revenue and profitability by 2025. This is especially significant in the North American market, which has become a core area for strategic expansion efforts. An expectation of double-digit growth reflects the transformative power of this agreement in accelerating exclusive content revenue.
Innovative Technology Offerings
The updated partnership will feature a comprehensive technology licensing framework, allowing Caesars to lease Bragg’s Remote Gaming Server (RGS). Furthermore, it will offer opportunities to license the Bragg HUB, which supports product delivery and casino game aggregation, alongside the innovative Fuze™ player engagement platform.
Joint Development of Exclusive Casino Games
Bragg will collaborate closely with Caesars' newly established in-house games studio to develop unique online casino games tailored for Caesars' digital platforms. This initiative will enable the creation of proprietary game titles that integrate Caesars' exclusive intellectual property, enhancing user experience across platforms such as Caesars Palace Online Casino and Caesars Sportsbook & Casino.
A Proven Track Record
Bragg has cultivated a strong partnership with Caesars over the years, having successfully developed exclusive titles like Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash for Caesars Palace Online Casino. Their regular provision of cutting-edge slots and casino games to Caesars’ digital platforms extends to important markets like New Jersey, Michigan, and Pennsylvania, as well as Ontario in Canada.
Voices from Leadership
Neill Whyte, Chief Commercial Officer at Bragg Gaming Group, expressed his enthusiasm for the new phase of collaboration, stating, “We’re excited to embark on this new content and technology project with Caesars for its online casino platforms. Our extensive experience and comprehensive technology capabilities allow us to deliver high-quality gaming experiences. Expanding our partnership with the Caesars team emphasizes our commitment to innovation in gaming content.”
Matt Sunderland, Senior Vice President & Chief iGaming Officer at Caesars Digital, believes that this expansion is pivotal for their growth. He noted, “Bragg's technological expertise has consistently exceeded our expectations. This growth phase is crucial for developing proprietary digital slots and distinctive table games designed for our players.”
About Bragg Gaming Group
Bragg Gaming Group, traded under NASDAQ: BRAG and TSX: BRAG, specializes in providing comprehensive iGaming content and platform technology solutions. The company offers its services to both online and land-based gaming operators, boasting a portfolio that includes proprietary content, high-performing game titles, and robust player account management technology.
Bragg Studios is known for producing versatile casino games by leveraging advanced data-driven insights from its in-house brands, including Wild Streak Gaming and Atomic Slot Lab. Moreover, its proprietary offerings are complemented by exclusive titles from selected studio partners through the Powered By Bragg program. With operations in over 30 regulated iCasino markets globally, including key regions in the U.S, Canada, and Europe, Bragg Gaming Group continues to redefine the landscape of online gaming.
Frequently Asked Questions
What is the new partnership between Bragg Gaming and Caesars Entertainment?
The partnership elevates Bragg from a content supplier to a technology partner, allowing for the licensing of innovative gaming technologies and development of exclusive games.
What markets will this partnership focus on?
The collaboration primarily targets the United States and Canada, aiming to enhance Bragg's growth in these significant iGaming markets.
How will this partnership impact Bragg’s revenue?
This strategic alliance aims to drive double-digit growth in both revenue and profitability for Bragg, particularly in the North American sector.
What technologies will Bragg provide to Caesars?
Bragg will provide its Remote Gaming Server (RGS), the Bragg HUB for game aggregation, and the Fuze™ player engagement platform.
What past successes have Bragg and Caesars achieved together?
Bragg has successfully developed exclusive gaming titles like Lady Luck Casino Egyptian Magic and regularly provides new online slots for Caesars’ digital platforms across various states.
