Celebrating 200 Years of Boulard Calvados
As Calvados Boulard approaches its milestone of 200 years, the company has decided to honor its heritage with a bold new packaging design. This stunning redesign not only pays tribute to the brand's rich history but also showcases its commitment to embracing a vibrant future. The result is a packaging that combines both authenticity and a modern aesthetic, setting the stage for the next chapter in the brand’s ongoing journey.
Reimagining Tradition with Elegant Packaging
The redesign signifies a thoughtful approach to modern branding, with visual elements that resonate with both the past and present. Boulard Calvados has carefully considered every aspect of its new look, from the color palette to the textures that evoke a sense of sophistication. The brand retains the iconic gold and white color scheme that has represented it since the 70s while introducing a matte black neck that harkens back to the frosted bottles of yesteryears.
A Captivating New Look
Each detail in the new packaging serves as a reminder of the brand's commitment to quality and craftsmanship. The stark contrast of the black bottle against the golden liquid not only catches the eye but also enhances the allure of the product. This refined aesthetic is a celebration of the character of Boulard Calvados, inviting both newcomers and aficionados to appreciate the spirit like never before.
Statements from Leadership
“We are incredibly proud to unveil this captivating new packaging as we celebrate our brand's 200th anniversary. This thoughtful redesign is a testament to our commitment to ensuring Boulard Calvados thrives for another 200 years,” stated Serge Der Sahaguian, CEO of Spirit France Diffusion. His words encapsulate the essence of the redesign—an ambition to not only preserve tradition but also to innovate continuously.
About Boulard Calvados
Founded in 1825, Boulard Calvados is more than just a spirit; it's a narrative woven through generations of craftsmanship and creativity. Originating from the heart of Normandy, where prime apples are meticulously harvested, pressed, and distilled, the brand represents the elegance and artistry of French culture. With its pioneering spirit in double distillation techniques from the Pays d'Auge, Boulard Calvados stands as a beacon of excellence, well-regarded for its unwavering quality and attention to detail.
Timeless Craftsmanship
Whether savored neat or included in a cocktail, Boulard Calvados invites all to experience its rich flavors and craftsmanship. Each bottle tells a story steeped in tradition, inviting enthusiasts to partake in the legacy that has been carefully crafted over nearly two centuries. This blend of artistry and diligence ensures that each sip reflects the essence of Boulard Calvados.
Frequently Asked Questions
What is the significance of the new design for Boulard Calvados?
The new design celebrates the brand’s 200th anniversary by blending modern aesthetics with traditional elements, reflecting both the heritage and future ambitions of Boulard Calvados.
Who is behind the redesign of Boulard Calvados?
The redesign was led by Serge Der Sahaguian, CEO of Spirit France Diffusion, along with a dedicated team focused on enhancing the brand’s visual identity.
Where does Boulard Calvados originate?
Boulard Calvados is produced in Normandy, France, recognized for its high-quality apples and traditional distillation methods that ensure the spirit's unique qualities.
How has Boulard Calvados evolved over the years?
Established in 1825, the brand has consistently focused on quality, innovation, and craftsmanship, creating a legacy that continues to evolve with modern sensibilities.
What should consumers expect from the new packaging?
Consumers can expect a visually striking design that emphasizes elegance and quality, reinforcing Boulard Calvados’s commitment to excellence and refinement.
