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Boston Globe Media Unveils B-Side Sports with Shadow Lion

Boston Globe Media Unveils B-Side Sports with Shadow Lion

Boston Globe Media launches B-Side Sports, a video?first home for New England fans

Boston Globe Media has introduced B-Side Sports, a video-led destination built for sports fans across New England. The platform brings together a slate of original video series, podcasts, and a twice?weekly newsletter that lands on Mondays and Fridays. It’s designed for how fans watch and listen now—short, sharp video you can tap into anytime, backed by regular shows and updates.

Built with Shadow Lion

B-Side Sports debuts in partnership with Shadow Lion, the creative studio co?founded by Tom Brady and Gilad Haas. Together, they’re opening a new chapter in sports storytelling with an exclusive video?podcast series, "The Quick Snap". Hosted by Patriots captain David Andrews and former quarterback Brian Hoyer, the show blends two threads fans care about: how the game actually works—schemes, reads, line play—and the human stories that shape a player’s career.

Athlete-led storytelling, front and center

This collaboration leans into athlete-driven narratives to deepen digital engagement. The result: premium video built for today’s feeds and screens, with content that will bolster the sports coverage on both Boston.com and Globe.com. Fans get richer context alongside highlights, not just the clip but the why behind it.

What this means for fans

As sports media shifts toward athlete voices and digital formats, B-Side Sports focuses on how New England fans actually connect with their teams and players. Andrew Grillo, Vice President of Commercial Product at Boston Globe Media, frames the goal as setting a new bar for sports coverage—one that favors authentic stories told by the people on the field.

In their words

Gilad Haas, Co?Founder & CEO of Shadow Lion, shared: “We believe the most authentic stories in sports emerge directly from the athletes. Partnering with David Andrews and Brian Hoyer reflects our commitment to New England sports, blending storytelling with fandom. We can’t wait to bring The Quick Snap to life for the fans.”

B-Side’s next phase

B-Side Sports builds on Boston Globe Media’s broader effort to meet a new generation where they are. Since B-Side launched in 2022, the team has connected with younger audiences through mobile?friendly formats and quick?to?watch content. This expansion signals a continued focus on evolving the experience as audience needs change.

Where to watch, listen, and follow

The first episodes of The Quick Snap podcast are now out, with listening and viewing available on multiple platforms, including YouTube, where fans can find more engaging clips and extras. B-Side Sports also maintains an active presence on Instagram and Twitter, making it simple to keep up with new drops and updates.

Contact

Questions or media inquiries? Reach Carla Kath at 651-491-8302 for details about the platform, programming, and availability.

About Boston Globe Media

Boston Globe Media Partners, LLC serves Boston and New England with a portfolio led by The Boston Globe, a 27?time Pulitzer Prize winner and one of the nation’s most successful metro news organizations. With a strong digital subscriber base, the company is committed to essential journalism and to connecting communities through reporting and thoughtful events.

Frequently Asked Questions

What is B-Side Sports?

B-Side Sports is Boston Globe Media’s video?first sports platform for New England fans. It features original video series, podcasts, and a twice?weekly newsletter that publishes on Mondays and Fridays.

Who is partnering with Boston Globe Media on this launch?

The platform is launching with Shadow Lion, the creative studio co?founded by Tom Brady and Gilad Haas, to develop athlete?driven content and premium video storytelling.

What kind of content will I find on B-Side Sports?

Expect video series and podcasts that blend on?field insight with players’ personal stories. The flagship show, The Quick Snap, is hosted by David Andrews and Brian Hoyer and explores football’s technical side alongside firsthand experiences.

Where can I watch or listen, and how often is new content released?

New podcast episodes of The Quick Snap are available now on multiple platforms, including YouTube. You can also follow along on Instagram and Twitter, and subscribe to the newsletter that goes out every Monday and Friday.

How do I get in touch for more information?

For inquiries about B-Side Sports or its programming, contact Carla Kath at 651-491-8302.

About The Author

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The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.

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