News

Boston Globe Media Unveils B-Side Sports with Shadow Lion

Boston Globe Media Unveils B-Side Sports with Shadow Lion

Boston Globe Media launches B-Side Sports, a video?first home for New England fans

Boston Globe Media has introduced B-Side Sports, a video-led destination built for sports fans across New England. The platform brings together a slate of original video series, podcasts, and a twice?weekly newsletter that lands on Mondays and Fridays. It’s designed for how fans watch and listen now—short, sharp video you can tap into anytime, backed by regular shows and updates.

Built with Shadow Lion

B-Side Sports debuts in partnership with Shadow Lion, the creative studio co?founded by Tom Brady and Gilad Haas. Together, they’re opening a new chapter in sports storytelling with an exclusive video?podcast series, "The Quick Snap". Hosted by Patriots captain David Andrews and former quarterback Brian Hoyer, the show blends two threads fans care about: how the game actually works—schemes, reads, line play—and the human stories that shape a player’s career.

Athlete-led storytelling, front and center

This collaboration leans into athlete-driven narratives to deepen digital engagement. The result: premium video built for today’s feeds and screens, with content that will bolster the sports coverage on both Boston.com and Globe.com. Fans get richer context alongside highlights, not just the clip but the why behind it.

What this means for fans

As sports media shifts toward athlete voices and digital formats, B-Side Sports focuses on how New England fans actually connect with their teams and players. Andrew Grillo, Vice President of Commercial Product at Boston Globe Media, frames the goal as setting a new bar for sports coverage—one that favors authentic stories told by the people on the field.

In their words

Gilad Haas, Co?Founder & CEO of Shadow Lion, shared: “We believe the most authentic stories in sports emerge directly from the athletes. Partnering with David Andrews and Brian Hoyer reflects our commitment to New England sports, blending storytelling with fandom. We can’t wait to bring The Quick Snap to life for the fans.”

B-Side’s next phase

B-Side Sports builds on Boston Globe Media’s broader effort to meet a new generation where they are. Since B-Side launched in 2022, the team has connected with younger audiences through mobile?friendly formats and quick?to?watch content. This expansion signals a continued focus on evolving the experience as audience needs change.

Where to watch, listen, and follow

The first episodes of The Quick Snap podcast are now out, with listening and viewing available on multiple platforms, including YouTube, where fans can find more engaging clips and extras. B-Side Sports also maintains an active presence on Instagram and Twitter, making it simple to keep up with new drops and updates.

Contact

Questions or media inquiries? Reach Carla Kath at 651-491-8302 for details about the platform, programming, and availability.

About Boston Globe Media

Boston Globe Media Partners, LLC serves Boston and New England with a portfolio led by The Boston Globe, a 27?time Pulitzer Prize winner and one of the nation’s most successful metro news organizations. With a strong digital subscriber base, the company is committed to essential journalism and to connecting communities through reporting and thoughtful events.

Frequently Asked Questions

What is B-Side Sports?

B-Side Sports is Boston Globe Media’s video?first sports platform for New England fans. It features original video series, podcasts, and a twice?weekly newsletter that publishes on Mondays and Fridays.

Who is partnering with Boston Globe Media on this launch?

The platform is launching with Shadow Lion, the creative studio co?founded by Tom Brady and Gilad Haas, to develop athlete?driven content and premium video storytelling.

What kind of content will I find on B-Side Sports?

Expect video series and podcasts that blend on?field insight with players’ personal stories. The flagship show, The Quick Snap, is hosted by David Andrews and Brian Hoyer and explores football’s technical side alongside firsthand experiences.

Where can I watch or listen, and how often is new content released?

New podcast episodes of The Quick Snap are available now on multiple platforms, including YouTube. You can also follow along on Instagram and Twitter, and subscribe to the newsletter that goes out every Monday and Friday.

How do I get in touch for more information?

For inquiries about B-Side Sports or its programming, contact Carla Kath at 651-491-8302.

About The Author

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.

Top 10 Most Recent News Articles

Gaine Expands Healthcare Data Solutions Ahead of HLTH 2026

Updated Category News Views 184

Ever felt like healthcare systems are still stuck in a bygone era, struggling with data flinging through the void? Well, Gaine Technology is throwing down its gauntlet to change that narrative. Successful in pharmaceuticals and life sciences, they're turbocharging their Consent and Preference Management solution across the vast, tangled web of healthcare markets just in...

Continue Reading
Innovent's Seven Drugs Leap onto 2026 Reimbursement Chart

Updated Category News Views 223

A Bold Move in Biopharmaceuticals Innovent Biologics just pulled a rabbit out of their hat. Seven of their cutting-edge meds made it onto China's National Reimbursement Drug List for 2026. This isn't just a spreadsheet entry—it's a lifeline thrown to patients across the oncology, metabolic, and autoimmune landscapes, as well as a financial booster for Innovent (HKEX:...

Continue Reading
El Pollo Loco Faces Class Action Over Wage Practices

Updated Category News Views 222

Alright, here's where things start sizzling—El Pollo Loco, the fast-food chicken chain whose name translates to 'The Crazy Chicken'—is in a legal pickle. The lawsuit hanging over their heads could spell a sticky situation for them and possibly ripple through the fast-food industry. The suit, filed by the steadfast firm Blumenthal Nordrehaug Bhowmik De Blouw LLP, has...

Continue Reading
HiTHIUM Joins Cambridge to Boost Global Energy Storage

Updated Category News Views 341

HiTHIUM and Cambridge's New Energy Venture There's a big splash coming out of Xiamen, folks. HiTHIUM, a heavyweight in the energy storage sector, has decided to team up with the University of Cambridge. They inked a deal aiming to bridge the academic ivory tower with industrial grit, focusing on long-duration energy storage. It was all sealed during the Global Energy...

Continue Reading
Ecopetrol Sidesteps Hefty Fines After Investigation Closure

Updated Category News Views 174

Colombian Watchdog Gives Ecopetrol a Pass It's like dodging a bullet in a duel at high noon. The Superintendency of Industry and Commerce (SIC) has finally closed its investigation into Ecopetrol S.A. and its subsidiaries, CENIT and OCENSA, after a probe two years in the making. The stakes were sky-high, folks. We're talkin' about just shy of 530 billion Colombian pesos...

Continue Reading
Webull Faces Class Action: Key Details for Investors

Updated Category News Views 136

What's Really Going on With Webull? When you hear there's a class-action lawsuit brewing, you know something's gone real sideways. Webull Corporation (NASDAQ: BULL) finds itself neck-deep in a securities fraud class action alleging some dicey dealings with China. If you've got skin in the game—and if you bought Webull stock between April 26, 2025, and October 6,...

Continue Reading
Greenberg Traurig's Brad Kaufman: A Mentor of Resolute Impact

Updated Category News Views 300

A Milestone for Mentorship at Greenberg Traurig In the often cutthroat jungle of law, finding someone who actually gives a damn about you is as rare as finding a unicorn. Yet, there it is—Brad Kaufman, at the helm of Greenberg Traurig's professional development, proving that mentorship can be more than just a checkbox on a quarterly review. Award for Exceptional...

Continue Reading
Fluence Energy Faces Leadership Departures Amid Legal Woes

Updated Category News Views 106

Fluence Energy's Rocky Road Continues It's chaos once again in the halls of Fluence Energy (NASDAQ:FLNC). The ship seems to drift further from solid ground as their CEO and CFO candidly decided to jump ship, shaking investor confidence even more vigorously. The market's reaction was swift and brutal: a nasty 9% share drop, leaving investors with more than just a headache....

Continue Reading
CARsgen's CAR-T Breakthrough on China's Insurance List

Updated Category News Views 136

A Game Changer for CAR-T Therapies There's a breeze of optimism blowing from Shanghai these days—a rare sensation in this market of endless skirmishes. CARsgen Therapeutics Holdings Limited, a company entrenched in the development of cutting-edge CAR T-cell therapies, just notched a victory. They've announced that their CAR T-cell therapy product, satricabtagene...

Continue Reading
AppLovin Legal Woes: A Deep Dive into Investor Claims

Updated Category News Views 153

AppLovin Faces Legal Heat and Market Scrutiny Bitter truth has a way of crashing like a wave, and AppLovin (NASDAQ: APP) is feeling the brunt of it. Now knee-deep in a securities class action, the firm’s been accused of selling fairy tales about its AI capabilities, leaving investors clutching at substantial losses. If you’ve been banking on their promises between...

Continue Reading

Top 5 Most Recently Viewed Articles

CJ BIO's Bold Steps for Sustainable Animal Nutrition

Updated Category News Views 558

Breaking New Ground in Animal Nutrition Picture this: industry big wigs and farmers alike, all rubbing elbows at EuroTier 2026, the grand meeting ground for animal nutrition's future. This is where CJ BIO is flexing its muscles, not by just tossing ingredients into the mix, but by revolutionizing them under the banner "Feed Intelligence for Sustainable Performance." Now,...

Continue Reading
ParaZero Technologies Achieves Nasdaq Compliance Milestone

Updated Category News Views 130

ParaZero Technologies Regains Compliance with Nasdaq Standards Recent developments in the aerospace sector have highlighted the impressive strides made by ParaZero Technologies Ltd. (Nasdaq: PRZO), an innovator in safety systems for drones and urban air mobility vehicles. The company has reached a significant milestone, regaining compliance with Nasdaq’s minimum bid...

Continue Reading
Revolutionizing Semiconductor Design with AI Integration

Updated Category News Views 389

Ricursive Intelligence Launches Groundbreaking AI Lab Ricursive Intelligence is setting a new standard in semiconductor design with the introduction of its innovative AI lab. This initiative aims to seamlessly blend artificial intelligence with chip creation to expedite progress within the tech landscape. Major Funding and Valuation Boost The company recently raised an...

Continue Reading
Craneware plc Publishes a Key Trading Disclosure Notice

Updated Category News Views 219

Introduction to Craneware plc's Trading Disclosure Craneware plc, a prominent player in the healthcare technology space, has officially announced a significant trading disclosure following the rules established in the Takeover Code. This notification serves as an important communication to stakeholders about recent trading activities that involve exempt principal traders...

Continue Reading
Stocks to Consider Amidst Global Market Uncertainty

Updated Category News Views 150

The Current Market Landscape As geopolitical tensions rise, markets are experiencing undercurrents of uncertainty. Recent tariff threats have sent ripples through global financial markets, particularly affecting investor confidence in stocks. The atmosphere is becoming increasingly cautious, with many investors wondering which stocks might shield their portfolios during...

Continue Reading