Borsheims Plans a Stunning Renovation for Enhanced Luxury
Renovation Guides Borsheims Into The Golden Era with an Open-Concept Design, an Updated Luxury Salon, and an Artfully Elevated Customer Experience
Borsheims, a prominent name in independent jewelry retail, announced an exciting architectural transformation of its flagship destination. This renovation signifies not just a change in design, but also a commitment to offering a future-forward customer experience. Borsheims is moving into a new phase, referred to as a Golden Era, celebrating its legacy while embracing modern luxury.
A Vision for the Future
At the helm of this renovation is President and CEO Karen Goracke, who expressed ambitions to reimagine the in-store experience for customers. "The goal is to elevate our customer's experience into a new era," she shared. The redesign will feature custom curated displays to showcase exceptional collections, creating an inviting environment that enhances the luxury shopping experience.
Design Leadership and Construction
The architectural firm HDR is entrusted with the design, known for its innovative approach and expertise. They will be collaborating with Kiewit, a respected construction organization, to ensure that the project runs smoothly while maintaining the store's operations. Borsheims will serve its customers throughout the renovation, ensuring that everyone can continue to shop during this transformative period.
Transformative Features of the New Store
The renovation will revamp over 20,000 square feet of showroom space, introducing an open-concept layout that harmoniously blends contemporary design and artistic influence. Customers can look forward to new seating areas for private consultations, an updated Luxury Salon tailored specifically for high-end jewelry collections, and a stunning main entrance that serves as a statement architectural feature. This redesign incorporates elements that pay homage to Borsheims' rich heritage as Omaha’s premier jeweler for many years.
Elevating Customer Experience
As consumers' shopping habits evolve, the renovation positions Borsheims to meet these changing needs with strong luxury partnerships and immersive branded boutiques. The planned redesign not only retains signature offerings like private appointments and complimentary gift wrap, but also creates a more fluid and inviting space that encourages exploration and connection.
The Importance of Heritage in Design
Goracke emphasized the importance of staying relevant while honoring the past. "For over 155 years, Borsheims has evolved alongside our customers," she noted. This renovation promises to enhance the shopping experience, ensuring that the flagship location remains a beloved local fixture and a nationally recognized luxury destination. The company’s mission continues to be centered around providing personal and exceptional service that reflects its rich history and future ambitions.
Renovations will kick off after a significant local event in May, with operations continuing to prioritize customer service. The construction will be conducted in two phases to prevent disruption, and all communications regarding entrance changes will be clear and timely. Borsheims aims to maintain the seamless shopping experience that customers have come to expect while ensuring that online shopping remains unaffected.
This ambitious renovation solidifies Borsheims’ position as a leading independent jewelry retailer while enhancing its status as a distinguished luxury destination in Omaha and beyond.
About Borsheims
Borsheims is recognized as one of the nation's largest independent jewelry stores and is a proud member of the Berkshire Hathaway family. With a global customer base that spans across all states and six continents, Borsheims operates with a vision that has guided them for more than 155 years. Offering exquisite jewelry, top-tier watch brands, an unmatched bridal experience, and distinguished signature services, Borsheims is dedicated to playing a meaningful role in its customers' most cherished moments.
Contact:
Carolyn Sutton | Carolyn Sutton PR
Phone: 402-213-0210
Frequently Asked Questions
What is the scope of Borsheims' renovation?
The renovation is a major transformation of Borsheims' flagship store, focusing on modern luxury, an open-concept design, and an elevated customer experience.
Who is overseeing the design of the renovation?
HDR, a renowned architecture and engineering firm, is leading the design, while construction is being managed by Kiewit.
Will Borsheims remain open during renovations?
Yes, Borsheims will remain open to customers throughout the renovation, ensuring seamless service and communication about any changes.
What new features can customers expect in the redesigned store?
Customers can look forward to a contemporary open-concept layout, additional seating for private consultations, and an updated Luxury Salon dedicated to high-end collections.
How long has Borsheims been in operation?
Borsheims has been serving customers for over 155 years, evolving with their needs while maintaining its commitment to exceptional service.
