Born Primitive Takes Action for Veterans' Medical Debt Relief
Born Primitive, a veteran-owned apparel and footwear brand, is making headlines this year by erasing an impressive $2.5 million in medical debt for American veterans. As part of their ongoing dedication to support those who served, the company plans to double this effort, aiming to reach a remarkable $5 million in relief by pledging 100% of their profits during the Veterans Day Weekend.
The Impact of Debt on Veterans
It’s a well-known fact that veterans often face financial burdens that their civilian counterparts might not fully understand. Approximately 66.7% of military and veteran families are grappling with debt. This problem can lead to significant stress and, in severe cases, becomes a contributing factor to the high rates of suicide among veterans. With this campaign, Born Primitive hopes to not only alleviate financial burdens but also show their unwavering support for the military community.
A Heartwarming Initiative
In a passionate display of patriotism, Born Primitive has initiated a campaign designed to lend a helping hand to veterans facing financial hardships. By eliminating $2.5 million in medical debt, they are directly impacting the lives of numerous veteran families, ensuring that they no longer have to live under the suffocating weight of medical bills that could hinder their well-being.
This Veterans Day, Born Primitive is calling on the public to participate as well. By pledging 100% of sales from their website during the Veterans Day Weekend, the company hopes to gather enough funds to meet their ambitious goal. This gesture proves that both the brand and its customers can stand united in supporting the heroes of our nation.
Special Edition Products to Make an Impact
In conjunction with this initiative, Born Primitive is excited to announce the launch of two limited edition Savage 1 training shoes, each serving as a tribute to symbols of American freedom. The designs are rooted in the rich history of America’s fight for independence:
- The Savage 1 Betsy Ross Edition: This shoe incorporates elements from the Betsy Ross flag, representing the early vision of a nation united.
- The Savage 1 Don't Tread On Me Edition: Inspired by the iconic Gadsden flag, this version symbolizes the spirit of resistance and determination.
Shop to Support Veterans
From now until Veterans Day, every purchase made on the Born Primitive website contributes towards the company’s mission to reach the $5 million target for veteran medical debt relief. The company’s commitment to supporting veterans does not end here.
Collaborative Efforts for Greater Change
Born Primitive has partnered with ForgiveCo, an organization focused on alleviating consumer debt, to execute this vital campaign. Through random acts of kindness, selected veterans will receive notification that their debts have been cleared, providing them with a renewed sense of hope.
Bear Handlon, co-founder and CEO of Born Primitive, emphasized the importance of this mission, stating: "Financial distress is a major contributor to the struggles many veterans face. We wanted to take this opportunity to help those who selflessly defended our country, and we believe that our campaign can have a meaningful impact on their lives."
A Commitment to Veterans Beyond This Campaign
This campaign is just one facet of Born Primitive’s ongoing commitment to the veteran community. Over the years, the brand has contributed more than $2 million to various causes supporting veterans and their families. They are determined to continue leading with purpose, ensuring that military personnel receive the recognition they deserve.
Recognizing America's Heroes Through Special Initiatives
In addition to relieving financial burdens, Born Primitive is also honoring military service through the release of limited edition Freedom Capsules. These capsules contain items symbolizing the nation’s history and ideals.
Inside each mahogany wooden box, recipients discover items such as handcrafted components that pay homage to the founding fathers, limited edition Savage 1 training shoes, and copies of essential documents like the U.S. Constitution and the Declaration of Independence. This initiative amplifies the spirit of unity and the values that have shaped America.
Innovative Footwear for Active Lifestyles
The Savage 1 training shoe is a revolutionary product for fitness enthusiasts, designed with performance at its core. Launched in June 2023, this versatile shoe caters to various activities, ensuring that those who wear it are equipped for success.
With features like a lightweight upper, dual-density footbed, and a unique tread design that enhances stability and traction, it represents Born Primitive's commitment to high-quality athletic products. Each shoe is engineered to withstand the rigors of various training regimens, making it a valuable asset for anyone serious about their fitness journey.
About Born Primitive
Founded in 2014 by Bear Handlon and Mallory Riley, Born Primitive aims to inspire individuals through its mission and high-quality products. What began as a small venture has transformed into a globally recognized brand that values grit, determination, and the drive to empower others. Born Primitive continues to donate a significant portion of its profits to causes that align with its values, ensuring a positive impact on the future of many.
Frequently Asked Questions
What is the mission of Born Primitive's Veterans Day campaign?
Born Primitive aims to erase $5 million in medical debt for veterans through sales proceeds from their products during Veterans Day Weekend.
How does the campaign work?
Born Primitive pledges 100% of profits from sales made on their website during Veterans Day Weekend to support the medical debt relief of veterans.
What types of shoes has Born Primitive launched for this initiative?
Born Primitive has introduced two limited edition designs of the Savage 1 training shoe, inspired by the Betsy Ross flag and the Gadsden flag.
Who is involved in the campaign besides Born Primitive?
Born Primitive is collaborating with ForgiveCo to execute the debt payoff initiative.
How has Born Primitive supported veterans in the past?
Since its founding, Born Primitive has contributed over $2 million to various causes supporting the military, including first responders and cancer prevention initiatives.
