Books-A-Million's Successful Coffee for the Troops Campaign
Books-A-Million has recently concluded an impressive initiative, the 24th Coffee for the Troops campaign, where they provided much-needed coffee to U.S. service members stationed around the world. This biannual event focuses on supporting deployed personnel by delivering warm beverages to help combat the challenges of being away from home.
Breaking Records with Generous Donations
This past spring saw remarkable participation, with customers and associates rallying to donate over 73,000 bags of coffee, surpassing the original goal by an astounding 126%. Thanks to additional contributions from long-time partner Royal Cup Coffee, the total reached a staggering 80,837 bags. This record-setting donation has a retail value exceeding one million dollars, marking a significant achievement for the campaign's history.
Community Support Makes a Difference
Amy Palmer, President and CEO of Soldiers' Angels, expressed the heartfelt impact of this initiative by sharing, "For deployed service members, the comforts of home—like a good cup of coffee—are more than just a luxury. They're a reminder that they're not forgotten." This sentiment highlights the essential role coffee plays in providing comfort and connectivity to those who serve far from home.
Over a Million Bags Donated
Since its inception, the Coffee for the Troops program has amassed more than one million bags of coffee donated, reflecting the incredible generosity of Books-A-Million’s customers, associates, and supportive partners like Royal Cup. The campaign demonstrates the power of community engagement and highlights the displayed gratitude towards service members.
About the Coffee for the Troops Campaign
Books-A-Million runs this campaign twice a year across its stores, reiterating its commitment to serving those who serve. "Coffee for the Troops is a powerful example of what happens when booksellers, customers, and partners come together for a cause that truly matters," said Scott Kappler, Executive Vice President of Store Operations at Books-A-Million. The initiative transcends mere coffee delivery; it fosters a sense of connection and appreciation towards military personnel.
Learn More About Books-A-Million
Books-A-Million operates over 200 stores throughout the country and maintains a robust online presence. Since its founding in 1917, the company has established itself as a leading retailer of books, collectibles, toys, and games, holding the title of America's second-largest bookstore chain.
About Soldiers' Angels
Established in 2003 by the family of General George Patton, Soldiers' Angels is a non-profit organization dedicated to providing essential resources and support to military personnel, veterans, and their families. With a network of volunteers aiding tens of thousands of service members annually, Soldiers' Angels delivers various programs such as food assistance and holiday outreach, showcasing a heartwarming dedication to those in uniform.
Contact Information
If you're interested in supporting this meaningful initiative or learning more, please reach out to Olivia Anderson McDaniel, Vice President of Marketing at Books-A-Million. You can contact her directly at 205.909.3563.
Frequently Asked Questions
What is the Coffee for the Troops campaign?
The Coffee for the Troops campaign is a biannual initiative by Books-A-Million that collects coffee donations for deployed service members, aimed at providing them with a taste of home.
How many bags of coffee were donated in the recent campaign?
In the latest campaign, a total of 80,837 bags of coffee were donated, marking a record for the initiative.
Who benefits from the coffee donations?
Service members deployed overseas benefit from the coffee donations, which offer them comfort and a reminder of home.
Can anyone participate in the Coffee for the Troops campaign?
Yes, customers of Books-A-Million can participate by donating coffee during the campaign periods held twice a year.
What is the overall impact of the Coffee for the Troops program?
The program has delivered over one million bags of coffee since its inception, significantly impacting the lives of service members and enhancing community bonds.
