Bonterra's Impact on GivingTuesday 2024
Bonterra™, a trailblazer in social good technology, has unveiled vital insights from the latest GivingTuesday, showcasing the newfound generosity this year. The company facilitated the collection of nearly $100 million, marking an impressive increase from the prior year, with over 300,000 donations processed in just one day. This shift reflects a growing trend of philanthropy in today’s digital age.
Understanding Today’s Donor Behavior
Scott Brighton, the CEO of Bonterra, shared, "People clearly want to give — and they’re even more generous when technology makes it easy for them.” This highlights the significance of seamless donor experiences that foster a thriving ecosystem of giving.
Bonterra's analysis shows that the average donation on GivingTuesday 2024 rose by 9% compared to last year, reaching $225. Returning donors constituted 62% of donations via Bonterra's platforms, contributing an average of $224 each. Notably, new donors represented 38% of the totals this year but donated more significantly, with an average gift amounting to $232.
Trends in Digital Giving
Digital donations are on the rise, with 62% of contributors using online credit card methods and 10% opting for mobile wallets. Asha Curran, CEO of GivingTuesday, emphasized the power of collective giving, stating, "When millions unite with a shared purpose, we don’t just give—we create real, tangible change.” Each donation contributes to meaningful community transformations, underpinning the importance of nonprofits like Bonterra.
Bonterra played a pivotal role this GivingTuesday, supporting the remarkable statistic of $3.6 billion in contributions across the United States, an astonishing 16% increase from last year according to GivingTuesday Data Commons.
The Growing Online Philanthropy Landscape
The momentum toward online giving is particularly significant in light of record-setting transactions during the subsequent Black Friday period, where consumers spent $10.8 billion online. This 10% rise compared to previous years reinforces the shift towards a more digitized charity framework.
Ben Miller, Bonterra's Senior Vice President of Data Science & Analytics, remarked, "It’s incredible to see such an impressive start to the 2024 giving season. Our users were eager to support meaningful causes, leading to a successful day of giving. We aspire for this momentum to continue through the year's end, setting the stage for a fruitful 2025.”
Bonterra's Mission Drives Results
Bonterra is resolute in its mission to facilitate $550 billion more in global philanthropic impact annually by the year 2033, emphasizing the goal of increasing charitable giving to 3% of the U.S. GDP. Using advanced software solutions, Bonterra aids nonprofits in maximizing donations, especially on pivotal days like GivingTuesday.
Brighton stressed the importance of increasing charitable contributions through digital avenues during high-profile giving occasions. He asserted, "GivingTuesday will continue to be a significant driver for our customer’s fundraising efforts. We are proud to support social good organizations in their missions.”
Explore Bonterra's Innovative Solutions
For those interested in Bonterra’s cutting-edge technology and its impact on nonprofits, the company invites exploration of its comprehensive solutions. By leveraging sophisticated tools, organizations can maximize their fundraising capabilities and engage effectively with their supporters.
Frequently Asked Questions
What is Bonterra's role in GivingTuesday 2024?
Bonterra facilitated nearly $100 million in donations this GivingTuesday, showcasing a significant increase in generosity compared to previous years.
How did the average donation amount change this year?
The average donation amount rose by 9% to $225, indicating growing donor confidence and engagement.
What percentage of donations came from returning donors?
Returning donors made up 62% of total donations, contributing an average of $224 each.
What trends were observed in digital giving methods?
Digital giving methods are increasingly popular, with 62% of donations made through online credit cards and 10% via mobile wallets.
What is Bonterra's long-term mission?
Bonterra aims to increase charitable giving to 3% of the U.S. GDP by 2033, enhancing global philanthropic efforts significantly.
