Bonchon's Expansion Plans into Puerto Rico
Dallas, in late 2025, Bonchon, a prominent name in Korean Fried Chicken, confirmed its plans to open six new locations in Puerto Rico by 2026. The exciting news came with the announcement of a partnership with a new franchisee who shares Bonchon's vision for delivering authentic Korean cuisine.
The Vision Behind the Expansion
Suzie Tsai, the CEO of Bonchon, expressed enthusiasm about entering a market that has a rising interest in Korean flavors. She emphasizes the importance of partnering with seasoned franchisees to elevate the brand's presence in new territories. This expansion reflects Bonchon's commitment to catering to diverse culinary cravings and introducing their renowned fried chicken to an eager audience.
The Appeal of Bonchon in New Markets
Bonchon is increasingly attracting multi-unit operators who are looking to diversify their food offerings. With its unique concept centered around Korean Fried Chicken, which is beloved for its double frying technique and unique flavor, Bonchon is set to make a substantial impact in Puerto Rico. The franchise model promises support and resources to ensure the success of its partners.
Franchise Partner Insight
Erick Muro, the franchise partner for Puerto Rico, has a personal connection to Bonchon. Introduced to the brand by his daughter through social media, he and his family quickly bonded over their love for Bonchon's crispy chicken, solidifying Muro's decision to bring the brand to Puerto Rico. Muro is confident that the local palate will embrace Bonchon's distinctive flavors, bringing a new favorite to the island.
Creating a Unique Dining Experience
Bonchon is set to unveil its latest restaurant design, which prioritizes a full-service experience while retaining a modern and appealing atmosphere. Designed to cater to dine-in customers as well as takeout and delivery, this restaurant will feature an efficient kitchen layout, enhancing the overall dining experience for customers. Bonchon's contemporary take on Korean dining will attract a younger crowd looking for new culinary adventures.
Continued Growth and Future Plans
In 2026, Bonchon plans to expand into other strategic markets across the U.S., including cities like Chicago, Kansas City, Omaha, and San Antonio. This growth strategy is part of Bonchon's commitment to bringing the bold and enjoyable flavors of Korean fried chicken to a wider audience.
Brand Legacy and Global Reach
Bonchon has developed a reputation for its signature hand-battered, double-fried, and hand-brushed Korean fried chicken, gaining popularity over the years. The brand currently operates over 150 outlets in the U.S. and nearly 500 worldwide. Bonchon continues to work diligently to maintain its authentic identity while finding innovative ways to engage with new customers.
Frequently Asked Questions
When is Bonchon planning to open restaurants in Puerto Rico?
Bonchon plans to open its new Puerto Rico locations in late 2026.
Who is Bonchon's franchise partner for Puerto Rico?
Erick Muro, an experienced restaurateur and a fan of Bonchon, is the franchise partner for Puerto Rico.
What dining experience can customers expect at Bonchon?
Customers will enjoy a full-service dining experience that emphasizes authentic Korean flavors in a contemporary setting.
How many locations does Bonchon operate worldwide?
Bonchon operates over 150 restaurants in the U.S. and nearly 500 globally.
What other U.S. markets does Bonchon plan to expand to in 2026?
Bonchon has announced plans to expand into Chicago, Kansas City, Omaha, and San Antonio in 2026.
