Bonchon Enhances Its Leadership for Franchise Growth
Bonchon, a renowned name in the world of Korean fried chicken, is stepping into a bold new chapter by strengthening its leadership team. With a clear vision for expansion in the U.S. and abroad, the company has recently appointed David Wheeler as vice president of development and Michel Haddad as director of design and construction. Their expertise will be pivotal in accelerating Bonchon’s franchise growth and enhancing its operational excellence.
David Wheeler: A Veteran in Franchise Development
David Wheeler, with over 25 years of experience in the franchise industry, brings a wealth of knowledge and a robust network of industry contacts that Bonchon aims to leverage for its expansion strategy. Suzie Tsai, CEO of Bonchon, emphasized the value Wheeler brings, stating, “David’s franchise development expertise and industry relationships are essential in driving Bonchon’s next phase of growth.”
Wheeler’s impressive background includes leadership roles at major brands like Salata, Pollo Campero, Schlotzsky’s, and Cinnabon. At Bonchon, he will manage every aspect of franchise development and expansion. This includes everything from site selection and construction to the grand openings of new restaurants. He remarked, “It’s an exciting time to be part of a brand that’s capturing strong momentum and expanding its footprint.” His focus on engaging growth-oriented multi-unit operators reflects Bonchon's commitment to sustainability and success.
Michel Haddad: Transforming Design and Construction
Joining the leadership team is Michel Haddad, who boasts an extensive background in design and construction from his previous roles at Drive Shack and Sun Holdings. His experience spans several well-known brands, including Burger King and Popeyes. At Bonchon, Haddad is set to play a crucial role in ensuring that the build-out of new restaurants meets tight schedules and budgetary constraints while adhering to the brand’s high standards. His strong emphasis on quality management and team collaboration will be instrumental as Bonchon takes steps to solidify its brand identity in new markets.
Strategic Expansion Plans for Bonchon
Looking to capitalize on its recent franchising successes, Bonchon set records in the previous year with an impressive number of deals sold and aims to continue this trajectory into the forthcoming years. The company has earmarked 15 priority markets for expansion which include major cities known for their diverse culinary landscapes. Markets such as Chicago, Kansas City, Los Angeles County, Omaha, and San Antonio are at the forefront of Bonchon’s growth strategy.
The ambitious goal is set to increase the number of Bonchon restaurants from nearly 500 to 1,000 within the next five years. This planned growth not only highlights the brand’s popularity but also demonstrates its robust business model that appeals to franchise partners and investors alike.
About Bonchon: More than Just Chicken
Founded in South Korea and established in the United States in 2006, Bonchon has quickly become synonymous with delicious Korean fried chicken. Known for its unique hand-battered, double-fried chicken, Bonchon aims to create unforgettable experiences for chicken lovers worldwide. The brand’s commitment to quality and authenticity has garnered several accolades, including the recognition as one of Fast Casual Magazine’s 2025 Top Movers & Shakers.
Encouraged by strong customer loyalty, Bonchon plans to evolve and refine its franchise offerings, setting the stage for sustained success in the competitive food market. The future looks bright as Bonchon prepares to engage customers and partners alike with its innovative approaches to dining and franchise operations.
Frequently Asked Questions
What prompted Bonchon to expand its leadership team?
Bonchon aims to strengthen its operational capabilities and support its ambitious franchise growth plans in the U.S. and internationally.
Who are the new appointments in Bonchon’s management?
David Wheeler is the new vice president of development, and Michel Haddad is the director of design and construction.
What is Bonchon’s growth strategy for the next few years?
Bonchon aims to increase its number of restaurants from nearly 500 to 1,000 over the next five years, focusing on key markets for expansion.
What sets Bonchon apart in the competitive restaurant market?
Bonchon is renowned for its hand-battered, double-fried Korean fried chicken, and its focus on quality and customer satisfaction has led to strong brand loyalty.
How does Bonchon ensure quality in its new restaurant build-outs?
Under Michel Haddad's leadership, Bonchon emphasizes quality management, cost efficiency, and collaboration throughout the design and construction processes.
