BonBon Swedish Candy Co. Expands Offerings with New Chocolate Bar
BonBon unveils its Chocolate Wafer Bar, years in the making and rooted in Scandinavian snack tradition
As the unique Swedish candy culture continues to flourish across America, BonBon Swedish Candy Co. has introduced consumers to a refreshing new treat—a chocolate bar. This launch signifies a pivotal moment for the brand that has contributed significantly to the rise of sweet and sour confections in the U.S. market.
The Journey to the Chocolate Wafer Bar
A product of extensive development, BonBon's Chocolate Wafer Bar takes the brand beyond its renowned gummies and delves into the delightful realm of Swedish chocolate snacks. The chocolate bar is inspired by the wafer-based options that many people in Sweden enjoy as a customary treat, contributing to a lifestyle where the joy of snacking knows no occasion.
What Makes the Chocolate Wafer Bar Unique?
This new treat boasts of an extraordinary crispness, lightness, and a harmonious blend of layers. Each Chocolate Wafer Bar is crafted with delicate wafers and thin ribbons of rich chocolate. The design encourages indulging in a satisfying, crunchy experience whenever a craving strikes.
Thoughts from BonBon’s Leaders
“We obsessed over every layer of our chocolate bar. It’s about crunch, balance, and that perfect bite that makes you smile—then reach for another,” said Selim Adira, co-founder and Chief Product Officer of BonBon Swedish Candy Co.
Leo Schaltz, co-founder and CEO of BonBon, added, “In Sweden, chocolate is a part of everyday life. This Chocolate Wafer Bar is our love letter to that daily ritual—and an invitation for American candy lovers to experience a different kind of chocolate joy.”
BonBon's Growing Presence
The launch of the Chocolate Wafer Bar adds to the expanding lineup of BonBon Originals. These private-label packaged confections are making waves in thousands of stores globally. The Chocolate Wafer Bar is currently available online and can also be found at select retailers across the country.
BonBon's Rich History
Established in 2017 by three Swedish friends, Selim Adira, Robert Persson, and Leo Schaltz, BonBon has transformed American candy culture. With a firm commitment to authenticity, the company imports all its confections straight from Sweden, offering exciting choices like Sour Fish Candy, Salty Licorice Twists, and the new Chocolate Wafer Bar. With six retail locations in New York City and Brooklyn and a growing online presence, BonBon aims to bring joy to candy lovers everywhere.
Frequently Asked Questions
What is the Chocolate Wafer Bar?
The Chocolate Wafer Bar is BonBon's first-ever chocolate bar, crafted with crispy layers of wafer and rich chocolate.
Why did BonBon expand into chocolate?
BonBon aimed to explore the textures of Swedish chocolate culture, reaching beyond their popular gummies to create a delightful snack.
Where can I purchase the Chocolate Wafer Bar?
The Chocolate Wafer Bar is available online at BonBon's website and at selected retailers throughout the country.
When was BonBon founded?
BonBon Swedish Candy Co. was established in 2017 by three Swedish friends who wanted to share authentic Swedish confections in America.
What other products does BonBon offer?
In addition to the Chocolate Wafer Bar, BonBon offers a variety of candies including Sour Fish Candy, Salty Licorice Twists, and more.
