Blue Water Development Kicks Off Fundraiser for Cancer Research
Blue Water Development is thrilled to announce its second annual "Blue Turns Pink" campaign, which shines a spotlight on October as Breast Cancer Awareness Month. The goal? To raise an ambitious $60,000 from all its properties, with proceeds directed towards the Atlantic General Hospital (AGH) Foundation. This support benefits the Burbage Regional Cancer Care Center, The Magic Yarn Project, and the Breast Cancer Research Foundation.
Uniting to Support the Community
Starting in late September, properties managed by Blue Water Development will come together for a meaningful mission—helping those affected by cancer, including patients, survivors, and their families. This campaign is designed not only to raise funds but also to raise awareness, offering a range of engaging activities.
Special Merchandise Sales
A key feature of the campaign is the sale of pink-themed merchandise at Blue Water campgrounds. Guests are invited to purchase fashionable pink t-shirts and other limited-edition items, with all profits going directly to breast cancer research and the associated support organizations.
Camping Fundraiser
To bolster fundraising efforts, selected General Managers will spend a night camping at their respective properties. Guests can pitch in by donating items like sleeping bags or air mattresses to ensure the managers have a cozy camping experience, with all funds raised benefiting the Burbage Regional Cancer Care Center.
Engaging Activities for All
Every Friday, starting with the campaign's launch, Blue Water team members will wear pink, showing their support for the cause. Photos captured during these themed days will be shared on social media, amplifying the campaign's outreach and spreading hope through striking visuals.
Fun and Interactive Fundraising
Blue Water properties will host a variety of fundraising events, including pink-themed 5K runs and bake sales. All proceeds from these activities will contribute to the campaign's overarching goal. Additionally, Blue Water's booking platforms will soon include an option for guests to make a donation while planning their stay, making it easy to support the cause.
Sharing Stories on Social Media
The campaign invites everyone—both guests and staff—to share their personal experiences and messages of support on social media, using the hashtag #BlueTurnsPink. This collective sharing aims to spark a wave of education and inspiration across the online community.
Commitment to Corporate Responsibility
Todd Burbage, CEO of Blue Water Development, emphasized the company's strong commitment to this cause: “As a company, we understand that cancer touches every part of our community—from guests and employees to vendors and their families. By supporting initiatives like Breast Cancer Awareness Month, we aim to make a positive impact on those who are part of the Blue Water family. We want to provide resources, hope, and support to those facing these challenges.”
The collaboration with the AGH Foundation ensures that the funds raised will significantly enhance access to high-quality healthcare services, including breast cancer screenings and treatments. The Magic Yarn Project, which creates handmade yarn wigs for children battling cancer, also plays a crucial role in providing joy and comfort, fostering a compassionate support network.
About Blue Water Development
Founded in 2002, Blue Water Development is dedicated to investing in, developing, and managing a variety of hospitality sectors, including RV resorts, campgrounds, and hotels. Their innovative marketing and operational strategies have positioned Blue Water as a leader in the hospitality industry. With a growing portfolio of properties spanning the East Coast, from Maine to Florida, and extending into states like Colorado and Texas, the company is committed to enhancing guest experiences and benefiting local communities. For more details on their initiatives and properties, visit their website.
Frequently Asked Questions
What is the 'Blue Turns Pink' campaign all about?
The 'Blue Turns Pink' campaign is a fundraising effort by Blue Water Development for Breast Cancer Awareness Month, aiming to raise $60,000 for various cancer support organizations.
When does the campaign begin?
The campaign kicks off on September 27th and will include a variety of activities throughout October.
How can guests get involved in fundraising activities?
Guests can join in by purchasing pink merchandise, donating during events, and sharing their support on social media using the hashtag #BlueTurnsPink.
What types of events will take place during the campaign?
Events will feature pink-themed 5K runs, bake sales, and managers camping overnight—all designed to raise funds and awareness for breast cancer initiatives.
Who will benefit from the funds raised?
The funds will support the AGH Foundation, Burbage Regional Cancer Care Center, The Magic Yarn Project, and the Breast Cancer Research Foundation.
