Bloom Enhances Service Delivery with New Acquisition
Bloom, a prominent provider in Medicare and ACA enrollment, is taking significant steps to enhance its service model by acquiring Focused Health, a respected health insurance distribution agency. This strategic acquisition is set to broaden Bloom's service offerings and optimize the member and carrier experience during the insurance purchasing process.
Transforming Health Plan Engagement
With a focus on reshaping how stakeholders approach enrollment and member engagement, Bloom offers a range of services. These include telesales, quote and enroll options, and Health Activations services that empower Medicare health plans to expand their reach and build sustainable member relationships.
Integrating Comprehensive Solutions
The acquisition of Focused Health allows Bloom to provide a more integrated suite of services that not only encompass enrollment but also extend into post-enrollment support. The aim is to facilitate a smoother experience for members throughout their health care journeys, ensuring they feel supported and informed.
Leadership to Drive Growth
This acquisition brings together a strong leadership team that is poised for success. Larry Cassar, Co-Founder of Focused Health, will take the helm of the Focused Health division as President, while Shawn Holt will transition into the role of Chief Revenue Officer at Bloom.
Collaborative Vision for the Future
Shawn Holt expressed enthusiasm about the collaboration, highlighting the potential to leverage their combined strengths. The focus will be on fulfilling their shared mission of reshaping the health plan shopping and enrollment experience for the better.
Commitment to Quality and Satisfaction
Bloom's ability to foster long-term customer loyalty and deliver high-quality enrollments has been evident for nearly two decades. Annie Lamont, Co-Founder of Oak HC/FT, noted that with the integration of Focused Health, Bloom will be even more equipped to address the changing dynamics of the healthcare industry.
About Bloom
Bloom collaborates with health plans to deliver high-value enrollment experiences for individuals utilizing Medicare benefits. By employing its advanced technology platform, Ascend, Bloom strives to create stronger connections between beneficiaries and health plan stakeholders.
About Focused Health
Focused Health™ dedicates itself to improving clients' insurance experiences. With a primary emphasis on Medicare Advantage and the Affordable Care Act, the agency also provides ancillary benefit solutions.
Frequently Asked Questions
What is the significance of Bloom's acquisition of Focused Health?
The acquisition expands Bloom's service offerings, enhancing support for members throughout their health insurance journey.
How will this acquisition impact member services?
Bloom will provide a more comprehensive suite of enrollment and post-enrollment services, aiming to improve overall member experiences.
Who will lead the Focused Health division post-acquisition?
Larry Cassar, co-founder of Focused Health, will continue as President, leading the efforts of the newly integrated division.
What is Bloom's mission in the healthcare sector?
Bloom aims to revolutionize the health plan shopping and enrollment experience while fostering sustained member engagement.
What expertise does Bloom bring to the health insurance market?
Bloom has two decades of experience in delivering high-quality enrollments and ensuring customer loyalty in the Medicare space.
