Unified Marketing: What is it and Why Does it Matter?
The marketing landscape has seen great change over the last few years. To run an eCommerce business or even just to scale acquisition, marketers must navigate layers of complex cross-channel data, which has subsequently introduced a level of opaqueness that makes performance difficult to interpret. It doesn’t help, either, that so many are still hovering in the old ways. According to a recent study, 41% of marketers still use last-touch attribution, while 21% depend solely on
Continue Reading