What the Data Really Says About Posting Frequency and Engagement
You hear mixed advice about posting more. Insights from some prominent social media marketers suggest that posting frequently is not a way to get more engagement. You see engagement drops after over-posting. With constant unread notifications, the social media audience is most likely going to ignore posts made by individuals or brands who are overzealous. You find yourself questioning quality vs frequency. The habit of posting multiple times a day on different social
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