Blitz Chooses Magnite as Its Preferred SSP to Boost Revenue
Blitz, a top gaming analytics platform that delivers real-time insights and tools for gamers to enhance their skills, has announced its partnership with Magnite (NASDAQ: MGNI) as its preferred supply-side platform (SSP). This collaboration marks a significant advancement in their already successful relationship, with Blitz enjoying impressive triple-digit revenue growth thanks to Magnite’s DV+ SSP in the early part of the year.
Transforming Programmatic Advertising Approaches
By transitioning all programmatic advertising deals to Magnite, Blitz intends to simplify access for advertisers to its vast omnichannel inventory, which encompasses both display and video formats. This strategic decision aims to facilitate connections between brands and gamers, allowing advertisers to leverage unique opportunities within the gaming landscape.
Reaching a Global Community of Gamers
The Blitz platform is embraced by millions of gamers worldwide and is renowned for its advanced performance insights and engaging learning tools. Popular titles featured on Blitz include well-known games such as Fortnite, League of Legends, and Valorant. The platform attracts a diverse audience from various countries and demographics, making it an essential channel for advertisers eager to connect with a wide range of gamers.
Insights from Blitz Leadership
Eddie Lee, VP of Revenue Operations at Blitz, shared his excitement about strengthening the partnership with Magnite, highlighting how vital this collaboration has been in driving revenue and improving the user experience for their loyal player community. He noted that the Magnite team offers invaluable market insights and recommendations, helping Blitz secure advertising from reputable brands while allowing them to concentrate on enhancing their core products.
Advertising Opportunities in the Gaming Sector
Ashley Wheeler, Senior Vice President of the DV+ Platform at Magnite, remarked that advertisers are increasingly seeking innovative ways to engage targeted audiences. Blitz presents unparalleled opportunities for advertisers to connect with active gamers across various demographics, providing a compelling platform to promote products in immersive gaming environments.
About Blitz
Blitz is more than just an analytics platform; it serves as a gaming companion that empowers players by enabling them to track their performance, pinpoint areas for improvement, and celebrate their achievements. With over 10 million active users, Blitz is committed to transforming the gaming experience, making it an essential resource for both casual and competitive gamers.
About Magnite
Magnite (NASDAQ: MGNI) is recognized as the world’s largest independent sell-side advertising company. Its technology allows publishers to effectively monetize content across various screens and formats, including CTV, online video, display, and audio. The platform is trusted by leading agencies and brands, facilitating billions of ad transactions globally each month.
Media Contact
Kar Yi Lim
klim@magnite.com
Frequently Asked Questions
What is the main focus of the partnership between Blitz and Magnite?
The primary goal is to enhance programmatic advertising strategies by streamlining access for advertisers to Blitz's omnichannel inventory through Magnite.
How has Blitz's revenue been impacted by the collaboration with Magnite?
Blitz has experienced significant triple-digit percentage growth in gross revenue by utilizing Magnite's DV+ SSP.
What types of insights does Blitz provide to its users?
Blitz offers performance tracking, improvement tools, and real-time insights tailored for various popular games.
How does Magnite benefit advertisers interested in the gaming space?
Advertisers gain access to a diverse and engaged audience of gamers, creating unique advertising opportunities within immersive environments.
What other features does the Blitz platform provide for gamers?
In addition to performance insights, Blitz caters to both casual and professional gamers, revolutionizing gameplay and improvement.
